Keebler vs Tim Tam:Which is more popular by branded search?
In August 2026, Tim Tam had more branded searches than Keebler among cookie brands worldwide. Tim Tam was estimated to have 246K branded searches compared to Keebler’s 40.5K, and held an 18.4% Share of Search versus Keebler’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Keebler or Tim Tam?
Compare the cookie brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tim Tam, Keebler. The figures are in the table below the chart.
View monthly share of search table
| Month | Oreo | Tim Tam | Chips Ahoy | Keebler | Walkers | Fox's |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 15.5% | 12.7% | 2.1% | 3.8% | 2.5% |
| Nov 2025 | 55.5% | 20.3% | 13.6% | 1.8% | 6.1% | 2.7% |
| Dec 2025 | 53% | 19.4% | 13% | 2.1% | 8.7% | 3.9% |
| Jan 2026 | 61% | 18.2% | 12.2% | 2% | 4.5% | 2% |
| Feb 2026 | 57.1% | 20.9% | 14% | 2.3% | 3.4% | 2.3% |
| Mar 2026 | 61.9% | 18.5% | 12.4% | 2.5% | 3% | 1.7% |
| Apr 2026 | 65.2% | 15.9% | 13.1% | 1.8% | 2.6% | 1.4% |
| May 2026 | 64.6% | 15.8% | 12.9% | 2.1% | 3.2% | 1.4% |
| Jun 2026 | 59.9% | 21.9% | 12% | 2% | 2.9% | 1.3% |
| Jul 2026 | 57.8% | 21.1% | 14.2% | 1.9% | 3.5% | 1.6% |
| Aug 2026 | 61.5% | 18.4% | 12.3% | 3% | 3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Keebler and Tim Tam comparison changed over the last 12 months?
3 findings
- Tim Tam was ahead of Keebler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keebler’s estimated Share of Search among cookie brands worldwide moved from 2.1% to 3%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Tim Tam’s estimated Share of Search among cookie brands worldwide moved from 15.5% to 18.4%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for cookie brands worldwide in August 2026?
2 changes
In August 2026, Keebler overtook Walkers to rank 4th among cookie brands worldwide, at 3%.
In August 2026, Tim Tam lost estimated Share of Search among cookie brands worldwide, from 21.1% to 18.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Keebler’s and Tim Tam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.