Brandwave

Jumio vs Trulioo:Which is more popular by branded search?

In August 2026, Jumio had more branded searches than Trulioo among identity verification services worldwide. Jumio was estimated to have 9.9K branded searches compared to Trulioo’s 8.1K, and held a 0.43% Share of Search versus Trulioo’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among identity verification services worldwide in August 2026Which is more popular in search, Jumio or Trulioo?
Jumio0.43%9.9K searches
vs
Trulioo0.35%8.1K searches

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Which is more popular in search, Jumio or Trulioo?

Compare the identity verification services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jumio and Trulioo among identity verification services worldwide, by month

Share of Search by month for Jumio, Trulioo. The figures are in the table below the chart.

View monthly share of search table
MonthID.meVeriffOnfidoJumioTruliooPersona
Oct 202597.3%0.64%0.79%0.53%0.35%0.35%
Nov 202598.2%0.43%0.53%0.36%0.19%0.24%
Dec 202597.3%0.79%0.79%0.53%0.29%0.35%
Jan 202697.3%0.64%0.79%0.53%0.35%0.35%
Feb 202697.9%0.53%0.65%0.35%0.24%0.29%
Mar 202697.2%0.79%0.79%0.53%0.35%0.35%
Apr 202697.5%0.64%0.64%0.53%0.35%0.29%
May 202697.7%0.65%0.65%0.43%0.29%0.29%
Jun 202697.3%0.79%0.64%0.53%0.35%0.35%
Jul 202698.2%0.53%0.43%0.35%0.24%0.19%
Aug 202697.5%0.79%0.64%0.43%0.35%0.29%
Sep 2026——————

How has the Jumio and Trulioo comparison changed over the last 12 months?

  • Jumio was ahead of Trulioo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification services worldwide moved from 0.53% to 0.43%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among identity verification services worldwide held steady at 0.35%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for identity verification services worldwide in August 2026?

  1. Estimated monthly branded searches for Jumio worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  2. Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Jumio’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jumio

1 branded search term

  • jumio

Trulioo

1 branded search term

  • trulioo

How the Brand Demand Index is measured

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