Brandwave

Joyride Harness vs Puppia:Which is searched more?

In September 2026, Puppia had more branded searches than Joyride Harness among dog harnesses worldwide. Puppia had about 3,600 branded searches, while Joyride Harness had 2,900. Puppia made up 1.6% of all dog harness searches we track, and Joyride Harness accounted for 1.3%. These are worldwide searches for English-language branded terms.

Share of searches among dog harnesses worldwide in September 2026Is Joyride Harness or Puppia more popular in search?
Joyride Harness1.3%2.9K searches
vs
Puppia1.6%3.6K searches

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Is Joyride Harness or Puppia more popular in search?

Compare the brands people buy dog harnesses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Joyride Harness and Puppia among dog harnesses worldwide, by month

Share of searches by month for Puppia, Joyride Harness. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearHaltiJulius-K9PetSafeKONGKurgoPuppiaRabbitgooJoyride Harness2 Hounds DesignWild One
Oct 202536.6%23.6%16.6%8.9%5.4%2.4%2%1.3%1.3%1.1%0.72%
Nov 202542.8%23.6%14.2%7.4%4.6%1.7%1.7%1.1%1.4%0.73%0.73%
Dec 202541.6%22.5%15.3%7.7%4.4%2%2%1.6%1.3%0.71%0.85%
Jan 202639.1%25.5%14.2%8.7%4.1%2.2%1.8%1.5%1.2%0.79%0.79%
Feb 202638.8%24.8%14.8%8.1%4.9%2.7%1.8%1.4%1.2%0.93%0.79%
Mar 202641%21.2%14.9%8.3%6%2.2%1.8%1.8%1.2%0.97%0.77%
Apr 202642.8%19%15.6%8.4%5.1%2.3%1.9%1.9%1.2%1%0.8%
May 202643.4%19.3%14.7%8.5%5.2%2.3%1.9%1.9%1.2%0.81%0.81%
Jun 202643.9%19.3%13.6%9%5.4%2.4%1.6%2%1.3%0.72%0.72%
Jul 202645.3%18.7%13.1%8.7%5.3%2.3%1.9%1.9%1.3%0.7%0.83%
Aug 202643.4%18.8%15.4%8.3%5%2.7%1.8%1.8%1.2%0.79%0.67%
Sep 202640.4%23.8%13.6%8.9%5.5%2%1.6%1.6%1.3%0.72%0.59%

How has the Joyride Harness and Puppia comparison changed over the last 12 months?

3 findings
  • Puppia was ahead of Joyride Harness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Joyride Harness’ share of searches among dog harnesses worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Puppia’s share of searches among dog harnesses worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for dog harnesses worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Puppia worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Joyride Harness’ and Puppia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joyride Harness

1 branded search term

  • joyride harness

Puppia

1 branded search term

  • puppia harness

How the Brand Demand Index is measured

Other head-to-heads among dog harnesses

Creator with pink hair and a pink jacket

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