Japan Crate vs Universal Yums:Which is more popular?
In October 2026, Universal Yums had more branded searches than Japan Crate among snack subscription boxes worldwide. Universal Yums had about 60,500 branded searches, while Japan Crate had 1,300. Universal Yums made up 52.8% of all snack subscription box searches we track, and Japan Crate accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about snack subscription boxes, Universal Yums appeared in two of the five answers and Japan Crate in none.
Who do people search for more?
Universal Yums, about 47 searches for every 1 for Japan Crate
Who does AI mention more?
Universal Yums, mentioned in 2 of 5 answers, Japan Crate in 0
Who does AI recommend more?
Universal Yums, the only one of the two named
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Top snack subscription boxes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Universal Yums was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Japan Crate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snack subscription boxes
5 answers
Asked ChatGPT
“What's the best snack subscription box?”
Asked ChatGPT
“Which Japanese snack box is worth the money?”
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Japan Crate or Universal Yums more popular in search?
This chart shows how often people search Google for Japan Crate and Universal Yums by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Universal Yums, Japan Crate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Universal Yums | Candy Club | Bokksu | Sakuraco | SnackCrate | TokyoTreat | Japan Crate |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 55% | 11.1% | 11.1% | 9% | 7.4% | 4.9% | 1.4% |
| Dec 2025 | 62.5% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% | 1.4% |
| Jan 2026 | 46.9% | 17.2% | 9.4% | 9.4% | 9.4% | 6.3% | 1.5% |
| Feb 2026 | 45% | 16.5% | 11% | 11% | 9% | 6% | 1.4% |
| Mar 2026 | 42.4% | 19% | 10.4% | 12.7% | 8.5% | 5.7% | 1.3% |
| Apr 2026 | 40.3% | 22.1% | 9.8% | 12% | 9.8% | 4.4% | 1.5% |
| May 2026 | 40.7% | 22.3% | 10% | 10% | 12.2% | 3.6% | 1.3% |
| Jun 2026 | 43.3% | 23.7% | 10.6% | 8.7% | 8.7% | 3.9% | 1.1% |
| Jul 2026 | 44.2% | 24.2% | 8.8% | 8.8% | 8.8% | 3.9% | 1.2% |
| Aug 2026 | 43.3% | 23.7% | 8.7% | 8.7% | 10.6% | 3.9% | 1.1% |
| Sep 2026 | 47% | 21.1% | 9.4% | 9.4% | 7.7% | 4.2% | 1.2% |
| Oct 2026 | 52.8% | 19.4% | 8.6% | 7.1% | 7.1% | 3.8% | 1.1% |
How has branded search for Japan Crate and Universal Yums changed worldwide over the last 12 months?
3 findings
- Universal Yums was ahead of Japan Crate in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Japan Crate’s share of searches among snack subscription boxes worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
- Across the 12 months ending October 2026, Universal Yums’ share of searches among snack subscription boxes worldwide moved from 55% to 52.8%, and its estimated monthly branded searches moved from 110K to 60.5K.
How did search popularity change for snack subscription boxes worldwide in October 2026?
2 changes
In October 2026, Universal Yums gained share of searches among snack subscription boxes worldwide, from 47% to 52.8%.
Estimated monthly branded searches for Japan Crate worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.
How are Japan Crate’s and Universal Yums’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Japan Crate’s and Universal Yums’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Japan Crate
1 branded search term
- japan crate
Universal Yums
1 branded search term
- universal yums
Other head-to-heads among snack subscription boxes
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