Brandwave

Japan Crate vs SnackCrate:Which is more popular?

In October 2026, SnackCrate had more branded searches than Japan Crate among snack subscription boxes worldwide. SnackCrate had about 8,100 branded searches, while Japan Crate had 1,300. SnackCrate made up 7.1% of all snack subscription box searches we track, and Japan Crate accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about snack subscription boxes, neither Japan Crate nor SnackCrate appeared in any of the five answers.

Among snack subscription boxes worldwide in October 2026

Who do people search for more?

SnackCrate, about 6 searches for every 1 for Japan Crate

SnackCrate 8.1K searchesJapan Crate 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Japan Crate in 0 of 5SnackCrate in 0 of 5

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Top snack subscription boxes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Japan Crate nor SnackCrate showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bokksu1st
  2. Universal Yums2nd
  3. TokyoTreat3rd
  4. Sakuraco4th
  5. Candy Club5th
  6. SnackCrate–
  7. Japan Crate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snack subscription boxes

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Japan Crate or SnackCrate more popular in search?

This chart shows how often people search Google for Japan Crate and SnackCrate by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.

Japan Crate and SnackCrate among snack subscription boxes worldwide, by month

Share of searches by month for SnackCrate, Japan Crate. The figures are in the table below the chart.

View monthly share of searches table
MonthUniversal YumsCandy ClubBokksuSakuracoSnackCrateTokyoTreatJapan Crate
Nov 202555%11.1%11.1%9%7.4%4.9%1.4%
Dec 202562.5%10.3%8.4%6.9%6.9%3.8%1.4%
Jan 202646.9%17.2%9.4%9.4%9.4%6.3%1.5%
Feb 202645%16.5%11%11%9%6%1.4%
Mar 202642.4%19%10.4%12.7%8.5%5.7%1.3%
Apr 202640.3%22.1%9.8%12%9.8%4.4%1.5%
May 202640.7%22.3%10%10%12.2%3.6%1.3%
Jun 202643.3%23.7%10.6%8.7%8.7%3.9%1.1%
Jul 202644.2%24.2%8.8%8.8%8.8%3.9%1.2%
Aug 202643.3%23.7%8.7%8.7%10.6%3.9%1.1%
Sep 202647%21.1%9.4%9.4%7.7%4.2%1.2%
Oct 202652.8%19.4%8.6%7.1%7.1%3.8%1.1%

How has branded search for Japan Crate and SnackCrate changed worldwide over the last 12 months?

3 findings

How did search popularity change for snack subscription boxes worldwide in October 2026?

2 changes
  1. In October 2026, SnackCrate lost share of searches among snack subscription boxes worldwide, from 7.7% to 7.1%.

  2. Estimated monthly branded searches for Japan Crate worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.

How are Japan Crate’s and SnackCrate’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Japan Crate’s and SnackCrate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Japan Crate

1 branded search term

  • japan crate

SnackCrate

1 branded search term

  • snackcrate

How the Brand Demand Index is measured

Other head-to-heads among snack subscription boxes

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