Brandwave

Jaguar vs RAM:Which is more popular?

In September 2026, Jaguar had more branded searches than RAM among car brands worldwide. Jaguar had about 2.7 million branded searches, while RAM had 49,500. Jaguar made up 1.4% of all car brand searches we track, and RAM accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about car brands, Jaguar appeared in one of the five answers and RAM in none.

Among car brands worldwide in September 2026

Who do people search for more?

Jaguar, about 55 searches for every 1 for RAM

Jaguar 2.7M searchesRAM 49.5K searches

Who does AI mention more?

Jaguar, mentioned in 1 of 5 answers, RAM in 0

Jaguar in 1 of 5RAM in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jaguar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. RAM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +6 more
  10. Jaguar15th
  11. +1 more
  12. RAM–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jaguar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Jaguar or RAM more popular in search?

This chart shows how often people search Google for Jaguar and RAM by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Jaguar and RAM among car brands worldwide, by month

Share of searches by month for Jaguar, RAM. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaJaguarRAM
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%2.4%0.03%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%2.1%0.03%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%2.2%0.03%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%2%0.03%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.2%0.03%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.1%0.02%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.1%0.02%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.4%0.03%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.3%0.03%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1%0.03%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.2%0.03%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.4%0.03%

How has the Jaguar and RAM comparison changed over the last 12 months?

3 findings
  • Jaguar was ahead of RAM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jaguar’s share of searches among car brands worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 5M to 2.7M.
  • Across the 12 months ending September 2026, RAM’s share of searches among car brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Jaguar rose from 28th to 20th among car brands worldwide.

  2. In September 2026, RAM fell from 83rd to 84th among car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jaguar’s and RAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jaguar

1 branded search term

  • jaguar

RAM

1 branded search term

  • ram car

How the Brand Demand Index is measured

Other head-to-heads among car brands

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