Brandwave

Iris Works vs Sprout Studio:Which is more popular?

In September 2026, Sprout Studio had more branded searches than Iris Works among photography studio software worldwide. Sprout Studio had about 2,400 branded searches, while Iris Works had 1,000. Sprout Studio made up 2.2% of all photography studio software searches we track, and Iris Works accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about photography studio software, Sprout Studio appeared in four of the five answers and Iris Works in none.

Among photography studio software worldwide in September 2026

Who do people search for more?

Sprout Studio, about 2 searches for every 1 for Iris Works

Sprout Studio 2.4K searchesIris Works 1K searches

Who does AI mention more?

Sprout Studio, mentioned in 4 of 5 answers, Iris Works in 0

Sprout Studio in 4 of 5Iris Works in 0 of 5

Who does AI recommend more?

Sprout Studio, the only one of the two named

Sprout Studio first in 4Iris Works never named

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Top photography studio software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Iris Works did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HoneyBook1st
  2. Dubsado2nd
  3. Studio Ninja3rd
  4. Pixieset4th
  5. Sprout Studio5th
  6. 17hats6th
  7. Iris Works–
  8. VSCO Workspace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HoneyBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dubsado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Studio Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixieset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 17hats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iris Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VSCO Workspace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photography studio software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Iris Works or Sprout Studio more popular in search?

This chart shows how often people search Google for Iris Works and Sprout Studio by name. Each line represents a brand's share of searches for all eight photography studio software we track, month by month, from English-language searches worldwide.

Iris Works and Sprout Studio among photography studio software worldwide, by month

Share of searches by month for Sprout Studio, Iris Works. The figures are in the table below the chart.

View monthly share of searches table
MonthHoneyBookDubsadoStudio Ninja17hatsSprout StudioIris WorksVSCO WorkspacePixieset
Oct 202547.3%25.9%11.5%9.5%2.7%1.5%0.95%0.56%
Nov 202547.4%25.9%11.5%9.5%2.8%1.5%0.84%0.56%
Dec 202552.6%23.6%10.4%8.6%2.5%1.1%0.62%0.51%
Jan 202657.6%21.1%9.3%7.7%2.2%1%0.56%0.46%
Feb 202655.3%20.3%11%9.1%2.2%1.2%0.54%0.44%
Mar 202657.7%21.2%9.4%7.7%1.9%1%0.68%0.46%
Apr 202660.1%18.1%9.8%8.1%1.9%0.81%0.71%0.48%
May 202656.2%20.7%11.2%7.6%2.2%0.92%0.67%0.55%
Jun 202656.2%20.7%11.2%7.5%2.2%0.92%0.81%0.44%
Jul 202660.9%18.3%9.9%6.7%1.9%1%0.72%0.59%
Aug 202656%20.6%11.1%7.5%2.2%1.2%0.81%0.54%
Sep 202656.1%20.6%11.2%7.5%2.2%0.92%0.81%0.66%

How has the Iris Works and Sprout Studio comparison changed over the last 12 months?

3 findings

How did search popularity change for photography studio software worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Iris Works worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  2. Estimated monthly branded searches for Sprout Studio worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Iris Works’ and Sprout Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Iris Works

1 branded search term

  • iris works

Sprout Studio

1 branded search term

  • sprout studio

How the Brand Demand Index is measured

Other head-to-heads among photography studio software

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