HoneyBook vs Sprout Studio:Which is more popular?
In September 2026, HoneyBook had more branded searches than Sprout Studio among photography studio software worldwide. HoneyBook had about 60,700 branded searches, while Sprout Studio had 2,400. HoneyBook made up 56.1% of all photography studio software searches we track, and Sprout Studio accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about photography studio software, HoneyBook appeared in all five answers and Sprout Studio in four. HoneyBook was mentioned before Sprout Studio in every answer.
Who do people search for more?
HoneyBook, about 25 searches for every 1 for Sprout Studio
Who does AI mention more?
HoneyBook, mentioned in every answer we collected
Who does AI recommend more?
HoneyBook, named ahead of Sprout Studio in every answer
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Top photography studio software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HoneyBook appeared in all five answers. Sprout Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HoneyBook was listed before Sprout Studio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HoneyBook1st
Dubsado2nd
Studio Ninja3rd
Pixieset4th
Sprout Studio5th
17hats6th
Iris Works–
VSCO Workspace–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HoneyBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dubsado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Studio Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pixieset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sprout Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 17hats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iris Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VSCO Workspace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photography studio software
5 answers
Asked ChatGPT
“Which photography CRM should I use?”
Asked ChatGPT
“What are the best CRMs for photographers?”
Asked ChatGPT
“What's the best photography CRM for a wedding photographer?”
Searched Google, AI Overview
“crm for photographers”
Searched Google, AI Overview
“photography crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is HoneyBook or Sprout Studio more popular in search?
This chart shows how often people search Google for HoneyBook and Sprout Studio by name. Each line represents a brand's share of searches for all eight photography studio software we track, month by month, from English-language searches worldwide.
Share of searches by month for HoneyBook, Sprout Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | HoneyBook | Dubsado | Studio Ninja | 17hats | Sprout Studio | Iris Works | VSCO Workspace | Pixieset |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 25.9% | 11.5% | 9.5% | 2.7% | 1.5% | 0.95% | 0.56% |
| Nov 2025 | 47.4% | 25.9% | 11.5% | 9.5% | 2.8% | 1.5% | 0.84% | 0.56% |
| Dec 2025 | 52.6% | 23.6% | 10.4% | 8.6% | 2.5% | 1.1% | 0.62% | 0.51% |
| Jan 2026 | 57.6% | 21.1% | 9.3% | 7.7% | 2.2% | 1% | 0.56% | 0.46% |
| Feb 2026 | 55.3% | 20.3% | 11% | 9.1% | 2.2% | 1.2% | 0.54% | 0.44% |
| Mar 2026 | 57.7% | 21.2% | 9.4% | 7.7% | 1.9% | 1% | 0.68% | 0.46% |
| Apr 2026 | 60.1% | 18.1% | 9.8% | 8.1% | 1.9% | 0.81% | 0.71% | 0.48% |
| May 2026 | 56.2% | 20.7% | 11.2% | 7.6% | 2.2% | 0.92% | 0.67% | 0.55% |
| Jun 2026 | 56.2% | 20.7% | 11.2% | 7.5% | 2.2% | 0.92% | 0.81% | 0.44% |
| Jul 2026 | 60.9% | 18.3% | 9.9% | 6.7% | 1.9% | 1% | 0.72% | 0.59% |
| Aug 2026 | 56% | 20.6% | 11.1% | 7.5% | 2.2% | 1.2% | 0.81% | 0.54% |
| Sep 2026 | 56.1% | 20.6% | 11.2% | 7.5% | 2.2% | 0.92% | 0.81% | 0.66% |
How has the HoneyBook and Sprout Studio comparison changed over the last 12 months?
3 findings
- HoneyBook was ahead of Sprout Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HoneyBook’s share of searches among photography studio software worldwide moved from 47.3% to 56.1%, and its estimated monthly branded searches moved from 49.9K to 60.7K.
- Across the 12 months ending September 2026, Sprout Studio’s share of searches among photography studio software worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for photography studio software worldwide in September 2026?
2 changes
Estimated monthly branded searches for HoneyBook worldwide rose 21.7% over 12 measured months, from 49.9K to 60.7K in September 2026.
Estimated monthly branded searches for Sprout Studio worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HoneyBook’s and Sprout Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HoneyBook
2 branded search terms
- honeybook
- honeybook crm
Sprout Studio
1 branded search term
- sprout studio
Other head-to-heads among photography studio software
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