Brandwave

International Delight vs Laird Superfood:Which is more popular?

In October 2026, International Delight had more branded searches than Laird Superfood among coffee creamer brands worldwide. International Delight had about 30,200 branded searches, while Laird Superfood had 8,100. International Delight made up 7.1% of all coffee creamer brand searches we track, and Laird Superfood accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, International Delight appeared in three of the five answers and Laird Superfood in none.

Among coffee creamer brands worldwide in October 2026

Who do people search for more?

International Delight, about 4 searches for every 1 for Laird Superfood

International Delight 30.2K searchesLaird Superfood 8.1K searches

Who does AI mention more?

International Delight, mentioned in 3 of 5 answers, Laird Superfood in 0

International Delight in 3 of 5Laird Superfood in 0 of 5

Who does AI recommend more?

International Delight, the only one of the two named

International Delight first in 3Laird Superfood never named

Follow International Delight vs Laird Superfood and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, International Delight was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Laird Superfood did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. International Delight2nd
  3. Coffee mate3rd
  4. Califia Farms4th
  5. nutpods5th
  6. Natural Bliss6th
  7. Silk7th
  8. Oatly8th
  9. Starbucks–
  10. Laird Superfood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is International Delight or Laird Superfood more popular in search?

This chart shows how often people search Google for International Delight and Laird Superfood by name. Each line represents a brand's share of searches for all ten coffee creamer brands we track, month by month, from English-language searches worldwide.

International Delight and Laird Superfood among coffee creamer brands worldwide, by month

Share of searches by month for International Delight, Laird Superfood. The figures are in the table below the chart.

View monthly share of searches table
MonthCoffee mateChobaniStarbucksInternational DelightnutpodsNatural BlissSilkLaird SuperfoodCalifia FarmsOatly
Nov 202538.8%26%9.5%10.6%7.1%1.3%2.8%2.3%0.83%0.69%
Dec 202539.2%26.3%7.9%10.7%7.8%1.6%2.9%2.3%0.7%0.7%
Jan 202631.9%31.9%6.4%11.3%8.6%1.9%2.9%3.5%0.85%0.69%
Feb 202638.8%26%6.4%9.9%8.5%2.3%2.8%3.5%0.83%0.83%
Mar 202637.8%25.3%6.2%10.3%8.3%5.1%2.8%2.8%0.81%0.67%
Apr 202637.7%25.4%6.2%10.4%8.3%4.2%2.8%3.4%0.82%0.82%
May 202641%27.5%5.5%9.2%6%3%2.5%3.7%0.73%0.88%
Jun 202637.1%30.6%6.1%10.2%6.7%2.2%2.7%2.7%0.81%0.81%
Jul 202637.9%30.8%6.2%9.6%6.2%3.4%2.3%2.3%0.67%0.67%
Aug 202634.1%27.8%6.9%15.8%6.1%3.1%2%2.5%0.91%0.73%
Sep 202635.1%35.1%7%8.5%7%2.1%2.1%1.7%0.75%0.62%
Oct 202639%31.9%7.8%7.1%5.8%2.3%2.3%1.9%0.85%0.85%

Laird Superfood sells other things too, so only its searches that name this product count here, like “laird superfood creamer”.

How has branded search for International Delight and Laird Superfood changed worldwide over the last 12 months?

3 findings

How did search popularity change for coffee creamer brands worldwide in October 2026?

2 changes

  1. In October 2026, Starbucks overtook International Delight to rank 3rd among coffee creamer brands worldwide, with 7.8% of the searches.

  2. In October 2026, International Delight lost share of searches among coffee creamer brands worldwide, from 8.5% to 7.1%.

How are International Delight’s and Laird Superfood’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using International Delight’s and Laird Superfood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

International Delight

2 branded search terms

  • international delight
  • international delight creamer

Laird Superfood

1 branded search term

  • laird superfood creamer

How the Brand Demand Index is measured

Other head-to-heads among coffee creamer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free