Brandwave

Institute of Masters of Wine vs Wine Scholar Guild:Which is more popular?

In October 2026, Wine Scholar Guild had more branded searches than Institute of Masters of Wine among wine courses and certifications worldwide. Wine Scholar Guild had about 1,900 branded searches, while Institute of Masters of Wine had 1,000. Wine Scholar Guild made up 2.2% of all wine courses and certification searches we track, and Institute of Masters of Wine accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about wine courses and certifications, Wine Scholar Guild appeared in two of the five answers and Institute of Masters of Wine in one. Wine Scholar Guild was mentioned before Institute of Masters of Wine in every answer that named either.

Among wine courses and certifications worldwide in October 2026

Who do people search for more?

Wine Scholar Guild, about 90% more searches than Institute of Masters of Wine

Wine Scholar Guild 1.9K searchesInstitute of Masters of Wine 1K searches

Who does AI mention more?

Wine Scholar Guild, mentioned in 2 of 5 answers, Institute of Masters of Wine in 1

Wine Scholar Guild in 2 of 5Institute of Masters of Wine in 1 of 5

Who does AI recommend more?

Wine Scholar Guild, named ahead of Institute of Masters of Wine in 2 of 2 answers

Wine Scholar Guild first in 2Institute of Masters of Wine never first

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Top wine courses and certifications in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Scholar Guild was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Institute of Masters of Wine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wine Scholar Guild was listed before Institute of Masters of Wine in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WSET1st
  2. Court of Master Sommeliers2nd
  3. Society of Wine Educators3rd
  4. Wine Scholar Guild4th
  5. Institute of Masters of Wine5th
  6. Napa Valley Wine Academy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wine courses and certifications

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about wine courses and certifications cited

13 sites

  1. wsetglobal.com, cited in 3 of 5 answers

  2. mastersommeliers.org, cited in 3 of 5 answers

  3. societyofwineeducators.org, cited in 2 of 5 answers

  4. youtube.com, cited in 2 of 5 answers

  5. napavalleywineacademy.com, cited in 2 of 5 answers

  6. internationalsommelier.com, cited in 2 of 5 answers

  7. wineschool.us, cited in 2 of 5 answers

  8. winescholarguild.com, cited in 1 of 5 answers

  9. mastersofwine.org, cited in 1 of 5 answers

  10. winefolly.com, cited in 1 of 5 answers

  11. somm.us, cited in 1 of 5 answers

  12. reddit.com, cited in 1 of 5 answers

Is Institute of Masters of Wine or Wine Scholar Guild more popular in search?

This chart shows how often people search Google for Institute of Masters of Wine and Wine Scholar Guild by name. Each line represents a brand's share of searches for all six wine courses and certification brands we track, month by month, from English-language searches worldwide.

Institute of Masters of Wine and Wine Scholar Guild among wine courses and certifications worldwide, by month

Share of searches by month for Wine Scholar Guild, Institute of Masters of Wine. The figures are in the table below the chart.

View monthly share of searches table
MonthWSETCourt of Master SommeliersWine Scholar GuildNapa Valley Wine AcademyInstitute of Masters of WineSociety of Wine Educators
Nov 202590%4.1%2.2%2.2%0.93%0.55%
Dec 202592.3%3.6%1.5%1.5%0.58%0.48%
Jan 202690.5%4.2%2.3%1.9%0.68%0.46%
Feb 202690.2%4.1%2.3%1.8%0.94%0.68%
Mar 202689.5%5%2.2%1.8%0.92%0.66%
Apr 202690.7%4.2%1.8%1.8%0.95%0.56%
May 202690.8%4.2%1.8%1.8%0.84%0.56%
Jun 202688.6%6%2.1%1.8%0.8%0.66%
Jul 202689.5%5%2.2%2.2%0.55%0.55%
Aug 202689.3%5%2.2%1.8%1%0.67%
Sep 202689.2%5%2.2%1.8%1.1%0.67%
Oct 202689%5.2%2.2%1.9%1.2%0.56%

How has branded search for Institute of Masters of Wine and Wine Scholar Guild changed worldwide over the last 12 months?

3 findings

How did search popularity change for wine courses and certifications worldwide in October 2026?

2 changes

  1. Institute of Masters of Wine’s share of searches among wine courses and certifications worldwide has gained ground for 3 months in a row, from 0.55% to 1.2% in October 2026.

  2. Estimated monthly branded searches for Wine Scholar Guild worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026.

How are Institute of Masters of Wine’s and Wine Scholar Guild’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Institute of Masters of Wine’s and Wine Scholar Guild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Institute of Masters of Wine

1 branded search term

  • institute of masters of wine

Wine Scholar Guild

1 branded search term

  • wine scholar guild

How the Brand Demand Index is measured

Other head-to-heads among wine courses and certifications

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