InsideTracker vs Thriva:Which is more popular?
In October 2026, Thriva had more branded searches than InsideTracker among online blood testing services worldwide. Thriva had about 8,100 branded searches, while InsideTracker had 4,400. Thriva made up 2.2% of all online blood testing service searches we track, and InsideTracker accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about online blood testing services, neither InsideTracker nor Thriva appeared in any of the five answers.
Who do people search for more?
Thriva, about 84% more searches than InsideTracker
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top online blood testing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither InsideTracker nor Thriva showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Labcorp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Function Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quest Diagnostics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everlywell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LetsGetChecked1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulta Lab Tests1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiPhox Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superpower1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thriva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InsideTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online blood testing services
5 answers
Asked ChatGPT
“Which online blood test service should I use?”
Asked ChatGPT
“What are the best services for ordering your own blood tests?”
Asked ChatGPT
“What's the best at-home blood test for checking my overall health?”
Searched Google, AI Overview
“at home blood test”
Searched Google, AI Overview
“order blood test online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is InsideTracker or Thriva more popular in search?
This chart shows how often people search Google for InsideTracker and Thriva by name. Each line represents a brand's share of searches for all 12 online blood testing services we track, month by month, from English-language searches worldwide.
Share of searches by month for Thriva, InsideTracker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Function Health | Everlywell | Medichecks | Labcorp | Marek Health | Quest Diagnostics | LetsGetChecked | Thriva | Ulta Lab Tests | SiPhox Health | InsideTracker | Superpower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.1% | 10.7% | 10.7% | 7.2% | 3.9% | 2.1% | 2.6% | 3.9% | 1.4% | 0.5% | 2.6% | 1.2% |
| Dec 2025 | 52.8% | 10.6% | 8.7% | 10.6% | 3.9% | 2.1% | 2.1% | 3.2% | 1.7% | 0.5% | 2.6% | 1.2% |
| Jan 2026 | 46.7% | 9.4% | 11.5% | 14.1% | 3.4% | 2.3% | 2.3% | 4.2% | 2.3% | 0.67% | 1.9% | 1.3% |
| Feb 2026 | 54.2% | 8.9% | 10.9% | 7.3% | 4% | 2.2% | 2.2% | 4% | 2.7% | 0.65% | 1.8% | 1.2% |
| Mar 2026 | 56.2% | 9.2% | 9.2% | 7.6% | 3.4% | 2.3% | 1.8% | 4.1% | 2.3% | 0.82% | 1.8% | 1.2% |
| Apr 2026 | 51.6% | 10.4% | 10.4% | 8.5% | 3.8% | 2.5% | 2.1% | 3.8% | 2.5% | 0.92% | 2.1% | 1.4% |
| May 2026 | 54% | 8.9% | 10.9% | 7.3% | 4% | 2.7% | 2.2% | 4% | 2.2% | 0.78% | 1.8% | 1.5% |
| Jun 2026 | 54.2% | 8.9% | 10.9% | 6% | 4% | 2.7% | 2.2% | 4% | 2.7% | 0.97% | 1.8% | 1.8% |
| Jul 2026 | 54.8% | 9% | 11.1% | 6.1% | 4% | 2.7% | 2.2% | 3.3% | 2.7% | 0.79% | 1.5% | 1.8% |
| Aug 2026 | 52% | 8.6% | 10.5% | 10.5% | 3.8% | 3.1% | 2.1% | 3.1% | 2.1% | 1.1% | 1.4% | 1.7% |
| Sep 2026 | 49.4% | 12.1% | 12.1% | 6.6% | 3.6% | 3% | 3% | 3% | 2.4% | 1.6% | 1.6% | 1.6% |
| Oct 2026 | 55% | 13.6% | 9.1% | 6.1% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.2% | 1.2% |
How has branded search for InsideTracker and Thriva changed worldwide over the last 12 months?
3 findings
- Thriva was ahead of InsideTracker in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, InsideTracker’s share of searches among online blood testing services worldwide moved from 2.6% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
- Across the 12 months ending October 2026, Thriva’s share of searches among online blood testing services worldwide moved from 3.9% to 2.2%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
How did search popularity change for online blood testing services worldwide in October 2026?
2 changes
In October 2026, Thriva lost share of searches among online blood testing services worldwide, from 3% to 2.2%.
In October 2026, InsideTracker fell from 10th to 11th among online blood testing services worldwide.
How are InsideTracker’s and Thriva’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using InsideTracker’s and Thriva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InsideTracker
1 branded search term
- insidetracker
Thriva
1 branded search term
- thriva
Other head-to-heads among online blood testing services
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