InsideTracker vs Superpower:Which is more popular?
In October 2026, InsideTracker and Superpower were level in searches among online blood testing services worldwide, with an estimated 4.4K branded searches each, at 1.2% of the total each. When we asked ChatGPT and Google AI Overviews about online blood testing services, Superpower appeared in one of the five answers and InsideTracker in none.
Who do people search for more?
InsideTracker and Superpower are searched for about as often as each other.
Who does AI mention more?
Superpower, mentioned in 1 of 5 answers, InsideTracker in 0
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Top online blood testing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Superpower was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. InsideTracker did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Labcorp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Function Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quest Diagnostics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everlywell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LetsGetChecked1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulta Lab Tests1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiPhox Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Superpower1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medichecks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InsideTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online blood testing services
5 answers
Asked ChatGPT
“Which online blood test service should I use?”
Asked ChatGPT
“What are the best services for ordering your own blood tests?”
Asked ChatGPT
“What's the best at-home blood test for checking my overall health?”
Searched Google, AI Overview
“at home blood test”
Searched Google, AI Overview
“order blood test online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is InsideTracker or Superpower more popular in search?
This chart shows how often people search Google for InsideTracker and Superpower by name. Each line represents a brand's share of searches for all 12 online blood testing services we track, month by month, from English-language searches worldwide.
Share of searches by month for InsideTracker, Superpower. The figures are in the table below the chart.
View monthly share of searches table
| Month | Function Health | Everlywell | Medichecks | Labcorp | Marek Health | Quest Diagnostics | LetsGetChecked | Thriva | Ulta Lab Tests | SiPhox Health | InsideTracker | Superpower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.1% | 10.7% | 10.7% | 7.2% | 3.9% | 2.1% | 2.6% | 3.9% | 1.4% | 0.5% | 2.6% | 1.2% |
| Dec 2025 | 52.8% | 10.6% | 8.7% | 10.6% | 3.9% | 2.1% | 2.1% | 3.2% | 1.7% | 0.5% | 2.6% | 1.2% |
| Jan 2026 | 46.7% | 9.4% | 11.5% | 14.1% | 3.4% | 2.3% | 2.3% | 4.2% | 2.3% | 0.67% | 1.9% | 1.3% |
| Feb 2026 | 54.2% | 8.9% | 10.9% | 7.3% | 4% | 2.2% | 2.2% | 4% | 2.7% | 0.65% | 1.8% | 1.2% |
| Mar 2026 | 56.2% | 9.2% | 9.2% | 7.6% | 3.4% | 2.3% | 1.8% | 4.1% | 2.3% | 0.82% | 1.8% | 1.2% |
| Apr 2026 | 51.6% | 10.4% | 10.4% | 8.5% | 3.8% | 2.5% | 2.1% | 3.8% | 2.5% | 0.92% | 2.1% | 1.4% |
| May 2026 | 54% | 8.9% | 10.9% | 7.3% | 4% | 2.7% | 2.2% | 4% | 2.2% | 0.78% | 1.8% | 1.5% |
| Jun 2026 | 54.2% | 8.9% | 10.9% | 6% | 4% | 2.7% | 2.2% | 4% | 2.7% | 0.97% | 1.8% | 1.8% |
| Jul 2026 | 54.8% | 9% | 11.1% | 6.1% | 4% | 2.7% | 2.2% | 3.3% | 2.7% | 0.79% | 1.5% | 1.8% |
| Aug 2026 | 52% | 8.6% | 10.5% | 10.5% | 3.8% | 3.1% | 2.1% | 3.1% | 2.1% | 1.1% | 1.4% | 1.7% |
| Sep 2026 | 49.4% | 12.1% | 12.1% | 6.6% | 3.6% | 3% | 3% | 3% | 2.4% | 1.6% | 1.6% | 1.6% |
| Oct 2026 | 55% | 13.6% | 9.1% | 6.1% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.2% | 1.2% |
How has branded search for InsideTracker and Superpower changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Superpower took it in July 2026.
- Across the 12 months ending October 2026, InsideTracker’s share of searches among online blood testing services worldwide moved from 2.6% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
- Across the 12 months ending October 2026, Superpower’s share of searches among online blood testing services worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for online blood testing services worldwide in October 2026?
2 changes
Superpower’s share of searches among online blood testing services worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in October 2026.
In October 2026, InsideTracker fell from 10th to 11th among online blood testing services worldwide.
How are InsideTracker’s and Superpower’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using InsideTracker’s and Superpower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InsideTracker
1 branded search term
- insidetracker
Superpower
1 branded search term
- superpower health
Other head-to-heads among online blood testing services
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