Ingrid & Isabel vs Seraphine:Which is more popular?
In September 2026, Seraphine had more branded searches than Ingrid & Isabel among maternity clothing brands worldwide. Seraphine had about 12,100 branded searches, while Ingrid & Isabel had 8,000. Seraphine made up 3.1% of all maternity clothing brand searches we track, and Ingrid & Isabel accounted for 2%. When we asked ChatGPT and Google AI Overviews about maternity clothing brands, Seraphine appeared in two of the five answers and Ingrid & Isabel in one. Seraphine was mentioned before Ingrid & Isabel in two out of three answers that named either.
Who do people search for more?
Seraphine, about 51% more searches than Ingrid & Isabel
Who does AI mention more?
Seraphine, mentioned in 2 of 5 answers, Ingrid & Isabel in 1
Who does AI recommend more?
Seraphine, named ahead of Ingrid & Isabel in 2 of 3 answers
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Top maternity clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seraphine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ingrid & Isabel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seraphine was listed before Ingrid & Isabel in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ripe Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about maternity clothing brands
5 answers
Asked ChatGPT
“Which maternity clothing brand should I buy?”
Asked ChatGPT
“What are the best maternity clothing brands?”
Asked ChatGPT
“What's the best maternity clothing brand for work clothes?”
Searched Google, AI Overview
“maternity clothes”
Searched Google, AI Overview
“best maternity clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Ingrid & Isabel or Seraphine more popular in search?
This chart shows how often people search Google for Ingrid & Isabel and Seraphine by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Seraphine, Ingrid & Isabel. The figures are in the table below the chart.
View monthly share of searches table
| Month | PinkBlush | Kindred Bravely | Mamalicious | Old Navy | Motherhood Maternity | Seraphine | Hatch | Ripe Maternity | Quince | Ingrid & Isabel | Storq | Isabella Oliver | Cake Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 17.6% | 7.3% | 9.6% | 7.9% | 6.4% | 4.3% | 4.3% | 1.9% | 2.4% | 1.2% | 1.3% | 0.67% |
| Nov 2025 | 33.9% | 20.7% | 6.7% | 9.3% | 7.6% | 6.2% | 4.1% | 4.1% | 1.5% | 2.5% | 1.5% | 1.1% | 0.65% |
| Dec 2025 | 31.6% | 23.6% | 6.3% | 8.7% | 8.7% | 5.8% | 4.7% | 3.9% | 1.7% | 1.9% | 1.4% | 1.2% | 0.74% |
| Jan 2026 | 37% | 16.6% | 6.7% | 9.1% | 7.5% | 6.1% | 6.1% | 3.3% | 1.8% | 2.2% | 1.5% | 1.3% | 0.81% |
| Feb 2026 | 34.5% | 20.7% | 6.7% | 9.3% | 7.6% | 5.1% | 5.1% | 3.4% | 1.8% | 3.1% | 1.1% | 1.1% | 0.65% |
| Mar 2026 | 37.7% | 15.1% | 8.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2% | 4.7% | 1% | 1.2% | 0.73% |
| Apr 2026 | 34.1% | 18.8% | 8.7% | 10.3% | 6.9% | 4.6% | 3.8% | 3.8% | 2% | 4.2% | 0.97% | 1.1% | 0.75% |
| May 2026 | 30.9% | 23.1% | 8.8% | 10.3% | 5.7% | 4.6% | 3.8% | 3.1% | 1.7% | 5.5% | 0.93% | 0.97% | 0.59% |
| Jun 2026 | 30.7% | 18.8% | 8.8% | 10.3% | 5.6% | 4.6% | 3.1% | 3.8% | 1.7% | 10.1% | 0.9% | 0.95% | 0.72% |
| Jul 2026 | 31.1% | 19% | 8.9% | 10.4% | 5.7% | 3.8% | 3.1% | 3.8% | 2.1% | 8.3% | 1.9% | 0.96% | 0.92% |
| Aug 2026 | 46% | 14.3% | 8.1% | 9.5% | 5.2% | 3.5% | 2.9% | 2.9% | 1.9% | 2.8% | 1.7% | 0.76% | 0.55% |
| Sep 2026 | 54.8% | 12.6% | 7.2% | 6.9% | 3.8% | 3.1% | 2.5% | 2.5% | 2.1% | 2% | 1.2% | 0.8% | 0.41% |
How has the Ingrid & Isabel and Seraphine comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Ingrid & Isabel took it in March 2026, Seraphine took it in April 2026, Ingrid & Isabel took it in May 2026, Seraphine took it in August 2026.
- Across the 12 months ending September 2026, Ingrid & Isabel’s share of searches among maternity clothing brands worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 6.8K to 8K.
- Across the 12 months ending September 2026, Seraphine’s share of searches among maternity clothing brands worldwide moved from 6.4% to 3.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for maternity clothing brands worldwide in September 2026?
2 changes
In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%.
Seraphine’s share of searches among maternity clothing brands worldwide has lost ground for 3 months in a row, from 4.6% to 3.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ingrid & Isabel’s and Seraphine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ingrid & Isabel
2 branded search terms
- ingrid and isabel
- ingrid and isabel maternity
Seraphine
1 branded search term
- seraphine maternity
Other head-to-heads among maternity clothing brands
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