Imperial vs Playcraft:Which is more popular?
In September 2026, Playcraft had more branded searches than Imperial among shuffleboard brands worldwide. Playcraft had about 4,400 branded searches, while Imperial had 390. Playcraft made up 62% of all shuffleboard brand searches we track, and Imperial accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about shuffleboard brands, Playcraft appeared in two of the five answers and Imperial in none.
Who do people search for more?
Playcraft, about 11 searches for every 1 for Imperial
Who does AI mention more?
Playcraft, mentioned in 2 of 5 answers, Imperial in 0
Who does AI recommend more?
Playcraft, the only one of the two named
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Top shuffleboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Playcraft was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Imperial did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Champion Shuffleboard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- McClure Tables3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Playcraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hudson Shuffleboards2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olhausen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imperial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shuffleboard brands
5 answers
Asked ChatGPT
“Which shuffleboard brand should I buy?”
Asked ChatGPT
“What are the best shuffleboard brands?”
Asked ChatGPT
“What's the best shuffleboard brand for a game room?”
Searched Google, AI Overview
“home shuffleboard table”
Searched Google, AI Overview
“shuffleboard for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Imperial or Playcraft more popular in search?
This chart shows how often people search Google for Imperial and Playcraft by name. Each line represents a brand's share of searches for all six shuffleboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Playcraft, Imperial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Playcraft | Olhausen | Hudson Shuffleboards | Imperial | Champion Shuffleboard | McClure Tables |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.3% | 10.7% | 2.6% | 2.6% | 2.1% | 0.6% |
| Nov 2025 | 76.7% | 12.4% | 3.7% | 3% | 3% | 1.1% |
| Dec 2025 | 66.5% | 19.1% | 4.8% | 3.9% | 3.9% | 1.7% |
| Jan 2026 | 65.3% | 18.8% | 4.7% | 4.7% | 4.7% | 1.7% |
| Feb 2026 | 64.3% | 19% | 4.6% | 4.6% | 5.7% | 1.7% |
| Mar 2026 | 73% | 14.4% | 3.5% | 4.3% | 3.5% | 1.3% |
| Apr 2026 | 69.5% | 16.8% | 4.1% | 5.1% | 3.4% | 1.2% |
| May 2026 | 68.6% | 16.5% | 5% | 4.1% | 4.1% | 1.8% |
| Jun 2026 | 67.5% | 20% | 4.9% | 3.3% | 2.6% | 1.8% |
| Jul 2026 | 67.6% | 20% | 4% | 4% | 2.6% | 1.8% |
| Aug 2026 | 62.8% | 22.8% | 4.6% | 5.6% | 3% | 1.3% |
| Sep 2026 | 62% | 22.5% | 5.5% | 5.5% | 3% | 1.5% |
How has the Imperial and Playcraft comparison changed over the last 12 months?
3 findings
- Playcraft was ahead of Imperial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imperial’s share of searches among shuffleboard brands worldwide moved from 2.6% to 5.5%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Playcraft’s share of searches among shuffleboard brands worldwide moved from 81.3% to 62%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
How did search popularity change for shuffleboard brands worldwide in September 2026?
2 changes
In September 2026, Hudson Shuffleboards overtook Imperial to rank 3rd among shuffleboard brands worldwide, with 5.5% of the searches.
In September 2026, Playcraft lost share of searches among shuffleboard brands worldwide, from 62.8% to 62%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Imperial’s and Playcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shuffleboard brands
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