Brandwave

How popular isPlaycraft?

In September 2026, people searched for Playcraft by name about 4,400 times worldwide, a 63.6% decrease from the previous year. These searches made up 62% of all global shuffleboard brand searches, placing Playcraft first out of six brands. When we asked both ChatGPT and Google AI Overviews about shuffleboard brands, Playcraft appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Playcraft is the most searched of 6 competitors and the third most recommended in AI answers.

  1. PlaycraftShare of searches 62%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. OlhausenShare of searches 22.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Hudson ShuffleboardsShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. ImperialShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Champion ShuffleboardShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top shuffleboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Playcraft was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Playcraft is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Champion Shuffleboard1st
  2. Hudson Shuffleboards2nd
  3. Playcraft3rd
  4. McClure Tables4th
  5. Olhausen–
  6. Imperial–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Champion Shuffleboard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McClure Tables3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Playcraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hudson Shuffleboards2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olhausen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imperial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shuffleboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which shuffleboard brands compete with Playcraft?

Playcraft against shuffleboard brands worldwide, by month

Share of searches by month for Playcraft, Olhausen, Hudson Shuffleboards, Imperial, Champion Shuffleboard. The figures are in the table below the chart.

View monthly share of searches table
MonthPlaycraftOlhausenHudson ShuffleboardsImperialChampion ShuffleboardMcClure Tables
Oct 202581.3%10.7%2.6%2.6%2.1%0.6%
Nov 202576.7%12.4%3.7%3%3%1.1%
Dec 202566.5%19.1%4.8%3.9%3.9%1.7%
Jan 202665.3%18.8%4.7%4.7%4.7%1.7%
Feb 202664.3%19%4.6%4.6%5.7%1.7%
Mar 202673%14.4%3.5%4.3%3.5%1.3%
Apr 202669.5%16.8%4.1%5.1%3.4%1.2%
May 202668.6%16.5%5%4.1%4.1%1.8%
Jun 202667.5%20%4.9%3.3%2.6%1.8%
Jul 202667.6%20%4%4%2.6%1.8%
Aug 202662.8%22.8%4.6%5.6%3%1.3%
Sep 202662%22.5%5.5%5.5%3%1.5%

  1. 1.Playcraft

    62%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Olhausen

    22.5%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Hudson Shuffleboards

    5.5%

    Moved from 4th to 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +0.9 points.

  4. 4.Imperial

    5.5%

    Moved from 3rd to 4th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Champion Shuffleboard

    3%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.McClure Tables

    1.5%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare popularity between Playcraft and its closest rivals

Every comparison with Playcraft

5 comparisons

How has branded search demand for Playcraft changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Playcraft worldwide fell from 12.1K to 4.4K.
  • Across the 12 months ending September 2026, Playcraft’s share of searches among shuffleboard brands worldwide decreased from 81.3% to 62%.

How did search popularity change for shuffleboard brands worldwide in September 2026?

4 changes

  1. In September 2026, Hudson Shuffleboards overtook Imperial to rank 3rd among shuffleboard brands worldwide, with 5.5% of the searches.

  2. In September 2026, Playcraft lost share of searches among shuffleboard brands worldwide, from 62.8% to 62%.

  3. Estimated monthly branded searches for McClure Tables worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  4. Estimated monthly branded searches for Champion Shuffleboard worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are Playcraft’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Playcraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • playcraft

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How the Brand Demand Index is measured

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