Impartner vs Zift:Which is more popular by branded search?

Name: Impartner vs Zift: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Zift had more branded searches than Impartner among channel management platforms worldwide. Zift was estimated to have 18.1K branded searches compared to Impartner’s 2K, and held a 0.53% Share of Search versus Impartner’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among channel management platforms worldwide in August 2026Which is more popular in search, Impartner or Zift?

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Which is more popular in search, Impartner or Zift?

Compare the platforms used to manage reseller channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Impartner and Zift among channel management platforms worldwide, by month

Month	Chanel	PartnerStack	Zift	Impartner	Channelscaler
Oct 2025	98.8%	0.54%	0.53%	0.08%	0.05%
Nov 2025	98.8%	0.54%	0.53%	0.07%	0.05%
Dec 2025	99%	0.36%	0.54%	0.04%	0.03%
Jan 2026	98.8%	0.55%	0.54%	0.06%	0.05%
Feb 2026	98.8%	0.55%	0.53%	0.07%	0.05%
Mar 2026	98.9%	0.68%	0.36%	0.07%	0.04%
Apr 2026	98.8%	0.67%	0.44%	0.07%	0.05%
May 2026	98.9%	0.55%	0.44%	0.06%	0.04%
Jun 2026	98.7%	0.67%	0.53%	0.07%	0.04%
Jul 2026	98.9%	0.55%	0.44%	0.07%	0.04%
Aug 2026	98.8%	0.55%	0.53%	0.06%	0.04%
Sep 2026	—	—	—	—	—

How has the Impartner and Zift comparison changed over the last 12 months?

3 findings

Zift was ahead of Impartner in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Impartner’s estimated Share of Search among channel management platforms worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 2.8K to 2K.
Across the 11 months ending August 2026, Zift’s estimated Share of Search among channel management platforms worldwide held steady at 0.53%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for channel management platforms worldwide in August 2026?

1 change

Estimated monthly branded searches for Impartner worldwide fell 29% over 11 measured months, from 2.8K to 2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Impartner’s and Zift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.