Zift vs Unifyr:Which is more popular?
In September 2026, Zift had more branded searches than Unifyr among partner relationship management platforms worldwide. Zift had about 18,100 branded searches, while Unifyr had 860. Zift made up 42.9% of all partner relationship management platform searches we track, and Unifyr accounted for 2%. When we asked ChatGPT and Google AI Overviews about partner relationship management platforms, Unifyr appeared in two of the five answers and Zift in none.
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Top partner relationship management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Unifyr was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Zift did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Impartner1st
PartnerStack2nd
Salesforce PRM3rd
Channelscaler4th
Channeltivity5th
Crossbeam6th
Kiflo7th
Unifyr8th- Zift–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PartnerStack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Impartner5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salesforce PRM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Channelscaler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Channeltivity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crossbeam3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Unifyr2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kiflo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about partner relationship management platforms
5 answers
Asked ChatGPT
“Which partner relationship management platform should I use?”
Asked ChatGPT
“What are the best partner relationship management platforms?”
Asked ChatGPT
“What's the best partner relationship management platform for partner programmes?”
Searched Google, AI Overview
“partner relationship management platform”
Searched Google, AI Overview
“partner portal software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Zift or Unifyr more popular in search?
This chart shows how often people search Google for Zift and Unifyr by name. Each line represents a brand's share of searches for all nine partner relationship management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zift, Unifyr. The figures are in the table below the chart.
View monthly share of searches table
| Month | PartnerStack | Zift | Impartner | Channelscaler | Kiflo | Unifyr | Salesforce PRM | Channeltivity | Crossbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 6.3% | 4.2% | 2.5% | 2.5% | 1.6% | 1.1% | 0.07% |
| Nov 2025 | 41.8% | 41.8% | 5.2% | 4% | 2.5% | 2.3% | 1.4% | 0.92% | 0.05% |
| Dec 2025 | 34.7% | 51.9% | 4.2% | 3.1% | 1.9% | 2.5% | 1.1% | 0.63% | 0.02% |
| Jan 2026 | 42.4% | 42.4% | 4.4% | 3.6% | 2.1% | 2.9% | 1.4% | 0.76% | 0.02% |
| Feb 2026 | 41.4% | 41.4% | 5.3% | 4.2% | 2.5% | 2.4% | 1.6% | 0.92% | 0.09% |
| Mar 2026 | 54% | 29.5% | 5.8% | 3.5% | 2.2% | 2.6% | 1.4% | 0.98% | 0.1% |
| Apr 2026 | 50.2% | 33.4% | 5.4% | 3.8% | 2.2% | 2.4% | 1.6% | 0.9% | 0.11% |
| May 2026 | 47.2% | 38.5% | 4.9% | 3.1% | 2% | 1.8% | 1.5% | 0.85% | 0.11% |
| Jun 2026 | 47.2% | 38.5% | 4.8% | 3.1% | 2.1% | 2% | 1.5% | 0.7% | 0.06% |
| Jul 2026 | 45.8% | 37.4% | 5.7% | 3.4% | 2.7% | 2.3% | 1.8% | 0.84% | 0.08% |
| Aug 2026 | 42.8% | 42.8% | 4.7% | 3.1% | 2.2% | 1.9% | 1.4% | 0.95% | 0.17% |
| Sep 2026 | 42.9% | 42.9% | 4.6% | 3.4% | 2.2% | 2% | 1.1% | 0.78% | 0.09% |
How has the Zift and Unifyr comparison changed over the last 12 months?
3 findings
- Zift was ahead of Unifyr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Zift’s share of searches among partner relationship management platforms worldwide moved from 40.9% to 42.9%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Unifyr’s share of searches among partner relationship management platforms worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 1.1K to 860.
How did search popularity change for partner relationship management platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Unifyr worldwide fell 22.5% over 12 measured months, from 1.1K to 860 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Zift’s and Unifyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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