Illy vs L'OR:Which is searched more?
In September 2026, Illy and L'OR were level on Share of Search among coffee pod brands worldwide, with an estimated 135K branded searches each, at 0.38% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Illy or L'OR?
Compare the coffee pod brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Illy, L'OR. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Nespresso | Dolce Gusto | Lavazza | Illy | L'OR | Grind |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 6.6% | 2% | 0.73% | 0.33% | 0.27% | <0.01% |
| Nov 2025 | 89% | 8% | 2% | 0.59% | 0.26% | 0.22% | <0.01% |
| Dec 2025 | 90.6% | 6.7% | 1.6% | 0.6% | 0.27% | 0.22% | <0.01% |
| Jan 2026 | 88% | 7.9% | 2.4% | 0.87% | 0.48% | 0.32% | <0.01% |
| Feb 2026 | 86.5% | 9.5% | 2.3% | 0.86% | 0.47% | 0.31% | <0.01% |
| Mar 2026 | 85.8% | 9.5% | 2.8% | 1% | 0.47% | 0.38% | <0.01% |
| Apr 2026 | 86% | 9.5% | 2.8% | 0.85% | 0.47% | 0.38% | <0.01% |
| May 2026 | 86% | 9.5% | 2.8% | 0.85% | 0.47% | 0.38% | <0.01% |
| Jun 2026 | 86.1% | 9.5% | 2.8% | 0.7% | 0.47% | 0.38% | <0.01% |
| Jul 2026 | 87.6% | 7.9% | 2.9% | 0.87% | 0.39% | 0.39% | <0.01% |
| Aug 2026 | 86.1% | 9.5% | 2.8% | 0.85% | 0.38% | 0.38% | <0.01% |
| Sep 2026 | 86.1% | 9.5% | 2.8% | 0.85% | 0.38% | 0.38% | <0.01% |
How has the Illy and L'OR comparison changed over the last 12 months?
3 findings
- Illy was ahead of L'OR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Illy’s estimated Share of Search among coffee pod brands worldwide moved from 0.33% to 0.38%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, L'OR’s estimated Share of Search among coffee pod brands worldwide moved from 0.27% to 0.38%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for coffee pod brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among coffee pod brands
How each brand is measured
Brandwave collects information about searches that people make online using Illy’s and L'OR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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