ID.me vs Trulioo:Which is more popular by branded search?

Name: ID.me vs Trulioo: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, ID.me had more branded searches than Trulioo among identity verification services worldwide. ID.me was estimated to have 2.2M branded searches compared to Trulioo’s 8.1K, and held a 97.5% Share of Search versus Trulioo’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among identity verification services worldwide in August 2026Which is more popular in search, ID.me or Trulioo?

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Which is more popular in search, ID.me or Trulioo?

Compare the identity verification services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ID.me and Trulioo among identity verification services worldwide, by month

Month	ID.me	Veriff	Onfido	Jumio	Trulioo	Persona
Oct 2025	97.3%	0.64%	0.79%	0.53%	0.35%	0.35%
Nov 2025	98.2%	0.43%	0.53%	0.36%	0.19%	0.24%
Dec 2025	97.3%	0.79%	0.79%	0.53%	0.29%	0.35%
Jan 2026	97.3%	0.64%	0.79%	0.53%	0.35%	0.35%
Feb 2026	97.9%	0.53%	0.65%	0.35%	0.24%	0.29%
Mar 2026	97.2%	0.79%	0.79%	0.53%	0.35%	0.35%
Apr 2026	97.5%	0.64%	0.64%	0.53%	0.35%	0.29%
May 2026	97.7%	0.65%	0.65%	0.43%	0.29%	0.29%
Jun 2026	97.3%	0.79%	0.64%	0.53%	0.35%	0.35%
Jul 2026	98.2%	0.53%	0.43%	0.35%	0.24%	0.19%
Aug 2026	97.5%	0.79%	0.64%	0.43%	0.35%	0.29%
Sep 2026	—	—	—	—	—	—

How has the ID.me and Trulioo comparison changed over the last 12 months?

3 findings

ID.me was ahead of Trulioo in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, ID.me’s estimated Share of Search among identity verification services worldwide moved from 97.3% to 97.5%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among identity verification services worldwide held steady at 0.35%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for identity verification services worldwide in August 2026?

2 changes

In August 2026, ID.me lost estimated Share of Search among identity verification services worldwide, from 98.2% to 97.5%.
Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ID.me’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.