Integral Ad Science vs Moat:Which is searched more?

Name: Integral Ad Science vs Moat: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Integral Ad Science had more branded searches than Moat among ad verification platforms worldwide. Integral Ad Science was estimated to have 4.4K branded searches compared to Moat’s 90, and held a 17.7% Share of Search versus Moat’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among ad verification platforms worldwide in August 2026Which is more popular in search, Integral Ad Science or Moat?

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Which is more popular in search, Integral Ad Science or Moat?

Compare the platforms used to verify ad delivery and brand safety. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Integral Ad Science and Moat among ad verification platforms worldwide, by month

Month	Integral Ad Science	Moat
Oct 2025	22.8%	0.31%
Nov 2025	22.8%	0.3%
Dec 2025	26.5%	0.34%
Jan 2026	22.8%	0.3%
Feb 2026	24.4%	0.41%
Mar 2026	24.3%	0.5%
Apr 2026	24.4%	0.41%
May 2026	20.7%	0.42%
Jun 2026	20.6%	0.42%
Jul 2026	22%	0.35%
Aug 2026	17.7%	0.36%
Sep 2026	—	—

How has the Integral Ad Science and Moat comparison changed over the last 12 months?

3 findings

Integral Ad Science was ahead of Moat in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Integral Ad Science’s estimated Share of Search among ad verification platforms worldwide moved from 22.8% to 17.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
Across the 11 months ending August 2026, Moat’s estimated Share of Search among ad verification platforms worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for ad verification platforms worldwide in August 2026?

1 change

In August 2026, Integral Ad Science lost estimated Share of Search among ad verification platforms worldwide, from 22% to 17.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Integral Ad Science’s and Moat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.