HypeAuditor vs Roster:Which is more popular?
In September 2026, HypeAuditor had more branded searches than Roster among creator database platforms worldwide. HypeAuditor had about 33,100 branded searches, while Roster had 1,000. HypeAuditor made up 21.6% of all creator database platform searches we track, and Roster accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about creator database platforms, HypeAuditor appeared in all four answers and Roster in none.
Who do people search for more?
HypeAuditor, about 33 searches for every 1 for Roster
Who does AI mention more?
HypeAuditor, mentioned in every answer we collected
Who does AI recommend more?
HypeAuditor, the only one of the two named
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Top creator database platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HypeAuditor appeared in all four answers. Roster did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Modash1st- HypeAuditor2nd
CreatorIQ3rd
Collabstr4th
Upfluence5th
Heepsy6th
Fohr–
SocialBook–
CreatorDB–
Roster–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modash4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HypeAuditor4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Collabstr3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CreatorIQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Upfluence2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heepsy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fohr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SocialBook0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- CreatorDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Roster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about creator database platforms
4 answers
Asked ChatGPT
“Which creator database should I use?”
Asked ChatGPT
“What are the best creator databases?”
Asked ChatGPT
“What's the best creator database for finding creators?”
Searched Google, AI Overview
“creator database”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“influencer database”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HypeAuditor or Roster more popular in search?
This chart shows how often people search Google for HypeAuditor and Roster by name. Each line represents a brand's share of searches for all ten creator database platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HypeAuditor, Roster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Fohr | Heepsy | SocialBook | CreatorDB | Roster |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 25.5% | 17% | 14% | 14% | 2.8% | 6.2% | 2.3% | 0.67% | 0.25% |
| Nov 2025 | 19.3% | 28.3% | 15.5% | 10.3% | 15.6% | 2.1% | 5.7% | 2.5% | 0.57% | 0.22% |
| Dec 2025 | 21.5% | 25.8% | 17.3% | 9.4% | 14.3% | 2.8% | 5.2% | 2.8% | 0.56% | 0.31% |
| Jan 2026 | 25.1% | 24.8% | 16.6% | 9.1% | 13.9% | 2.7% | 5% | 2.2% | 0.5% | 0.3% |
| Feb 2026 | 21.7% | 26.1% | 17.4% | 9.5% | 14.8% | 2.8% | 5.2% | 1.5% | 0.46% | 0.31% |
| Mar 2026 | 25.2% | 24.7% | 16.5% | 9% | 14% | 3.3% | 4.9% | 1.4% | 0.5% | 0.5% |
| Apr 2026 | 24.9% | 24.3% | 16.3% | 8.9% | 15.5% | 2.7% | 4.9% | 1.8% | 0.49% | 0.35% |
| May 2026 | 27.7% | 27.1% | 14.8% | 9.9% | 10.6% | 3% | 4.4% | 1.6% | 0.55% | 0.32% |
| Jun 2026 | 26.8% | 21.4% | 17.5% | 11.7% | 11.8% | 3.5% | 4.3% | 1.9% | 0.84% | 0.31% |
| Jul 2026 | 29.6% | 19.5% | 19.5% | 10.6% | 10.7% | 3.2% | 3.9% | 1.7% | 0.94% | 0.35% |
| Aug 2026 | 26.1% | 20.9% | 20.9% | 11.4% | 9.5% | 3.4% | 4.2% | 1.8% | 1.2% | 0.63% |
| Sep 2026 | 26.9% | 21.6% | 17.7% | 11.8% | 9.7% | 4.3% | 4.3% | 1.9% | 1.2% | 0.65% |
How has the HypeAuditor and Roster comparison changed over the last 12 months?
3 findings
- HypeAuditor was ahead of Roster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HypeAuditor’s share of searches among creator database platforms worldwide moved from 25.5% to 21.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Roster’s share of searches among creator database platforms worldwide moved from 0.25% to 0.65%, and its estimated monthly branded searches moved from 480 to 1K.
How did search popularity change for creator database platforms worldwide in September 2026?
2 changes
In September 2026, HypeAuditor overtook Collabstr to rank 2nd among creator database platforms worldwide, with 21.6% of the searches.
Estimated monthly branded searches for Roster worldwide rose 108.3% over 12 measured months, from 480 to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HypeAuditor’s and Roster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HypeAuditor
2 branded search terms
- hype auditor
- hypeauditor
Roster
1 branded search term
- roster creator
Other head-to-heads among creator database platforms
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