Brandwave

Hydra Cup vs SmartShake:Which is more popular by branded search?

In August 2026, Hydra Cup had more branded searches than SmartShake among protein shakers worldwide. Hydra Cup was estimated to have 22.2K branded searches compared to SmartShake’s 9.9K, and held a 20.1% Share of Search versus SmartShake’s 9%. These are worldwide searches for English-language branded terms.

Share of Search among protein shakers worldwide in August 2026Which is more popular in search, Hydra Cup or SmartShake?
Hydra Cup20.1%22.2K searches
vs
SmartShake9%9.9K searches

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Which is more popular in search, Hydra Cup or SmartShake?

Compare the protein shakers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hydra Cup and SmartShake among protein shakers worldwide, by month

Share of Search by month for Hydra Cup, SmartShake. The figures are in the table below the chart.

View monthly share of search table
MonthBlenderBottleHydra CupSmartShakePromixxVoltrxShakeSphere
Oct 202586.5%1%9.5%1.2%1%0.84%
Nov 202586.5%0.84%9.5%1.2%1.2%0.84%
Dec 202583.5%0.99%11.2%1.5%2.1%0.67%
Jan 202680.7%0.96%13.2%1.7%2.6%0.79%
Feb 202680.2%4.8%10.7%1.4%2.1%0.78%
Mar 202681.7%2.7%10.9%1.8%2.1%0.8%
Apr 202676.8%5.6%10.3%4.6%2%0.75%
May 202674.7%10%8.2%4.4%1.9%0.73%
Jun 202678.4%5.7%8.6%4.7%2%0.63%
Jul 202679.2%5.8%8.7%3.9%2%0.42%
Aug 202667%20.1%9%1.7%1.7%0.43%
Sep 2026——————

How has the Hydra Cup and SmartShake comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Hydra Cup took it in May 2026, SmartShake took it in June 2026, Hydra Cup took it in August 2026.
  • Across the 11 months ending August 2026, Hydra Cup’s estimated Share of Search among protein shakers worldwide moved from 1% to 20.1%, and its estimated monthly branded searches moved from 880 to 22.2K.
  • Across the 11 months ending August 2026, SmartShake’s estimated Share of Search among protein shakers worldwide moved from 9.5% to 9%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for protein shakers worldwide in August 2026?

  1. In August 2026, Hydra Cup overtook SmartShake to rank 2nd among protein shakers worldwide, at 20.1%.

  2. SmartShake’s estimated Share of Search among protein shakers worldwide has gained ground for 3 months in a row, from 8.2% to 9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Hydra Cup’s and SmartShake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydra Cup

1 branded search term

  • hydra cup

SmartShake

1 branded search term

  • smartshake

How the Brand Demand Index is measured

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