Brandwave

Hugo Boss vs Psycho Bunny:Which is more popular?

In September 2026, Hugo Boss had more branded searches than Psycho Bunny among polo shirt brands worldwide. Hugo Boss had about 24,700 branded searches, while Psycho Bunny had 8,100. Hugo Boss made up 6.3% of all polo shirt brand searches we track, and Psycho Bunny accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about polo shirt brands, neither Hugo Boss nor Psycho Bunny appeared in any of the five answers.

Among polo shirt brands worldwide in September 2026

Who do people search for more?

Hugo Boss, about 3 searches for every 1 for Psycho Bunny

Hugo Boss 24.7K searchesPsycho Bunny 8.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Hugo Boss in 0 of 5Psycho Bunny in 0 of 5

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Top polo shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Hugo Boss nor Psycho Bunny showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ralph Lauren1st
  2. Lacoste2nd
  3. Peter Millar3rd
  4. J.Crew4th
  5. Uniqlo5th
  6. Sunspel6th
  7. Brooks Brothers7th
  8. Fred Perry8th
  9. Hugo Boss–
  10. +1 more
  11. Psycho Bunny–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lacoste3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniqlo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.Crew3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Millar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fred Perry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunspel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Psycho Bunny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about polo shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Hugo Boss or Psycho Bunny more popular in search?

This chart shows how often people search Google for Hugo Boss and Psycho Bunny by name. Each line represents a brand's share of searches for all 12 polo shirt brands we track, month by month, from English-language searches worldwide.

Hugo Boss and Psycho Bunny among polo shirt brands worldwide, by month

Share of searches by month for Hugo Boss, Psycho Bunny. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenFred PerryLacostePeter MillarHugo BossTommy HilfigerSunspelBrooks BrothersUniqloPsycho BunnyOriginal PenguinJ.Crew
Oct 202535.2%22.9%15.8%2.6%7.3%4.7%1.2%2.1%2.6%3.2%2.1%0.32%
Nov 202537.7%20%16.9%2.3%7.8%5.1%1%1.5%2.3%3.4%1.8%0.28%
Dec 202539.7%21.1%14.6%2.4%8.3%4.4%0.87%1.3%1.9%2.9%2.4%0.24%
Jan 202631.9%23.9%17.5%2.3%7.1%5.2%1.3%1.9%2.9%2.9%2.9%0.31%
Feb 202642%19.5%15.4%2.1%6.3%4.6%1.4%1.7%2.5%2.5%1.7%0.31%
Mar 202640.4%20.2%14.8%2.4%6.9%4.4%2%2%2.4%2.4%1.6%0.47%
Apr 202640.6%18.9%14.9%5.5%5.7%3.7%3%1.6%2.4%2%1.3%0.38%
May 202640.6%17.7%15%5.5%5%3.7%4.5%1.6%2.4%2%1.6%0.4%
Jun 202641.1%15.6%15.1%6.8%5%3.7%3.7%2%2.5%1.7%2.5%0.4%
Jul 202636.9%17.2%16.6%6.1%5.6%4.1%5%1.8%2.2%1.8%2.2%0.44%
Aug 202628.1%18.2%15.4%12.6%6.3%4.6%5.6%2.1%2.5%2.1%2.1%0.5%
Sep 202628%17.2%15.4%15.4%6.3%4.6%3.8%2.5%2.5%2.1%1.7%0.48%

Hugo Boss and Psycho Bunny sell other things too, so only their searches that name this product count here, like “boss polo”.

How has the Hugo Boss and Psycho Bunny comparison changed over the last 12 months?

3 findings
  • Hugo Boss was ahead of Psycho Bunny in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hugo Boss’ share of searches among polo shirt brands worldwide moved from 7.3% to 6.3%, and its estimated monthly branded searches moved from 22.9K to 24.7K.
  • Across the 12 months ending September 2026, Psycho Bunny’s share of searches among polo shirt brands worldwide moved from 3.2% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for polo shirt brands worldwide in September 2026?

2 changes

  1. Hugo Boss’ share of searches among polo shirt brands worldwide has gained ground for 3 months in a row, from 5% to 6.3% in September 2026.

  2. In September 2026, Psycho Bunny rose from 11th to 10th among polo shirt brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hugo Boss’ and Psycho Bunny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hugo Boss

2 branded search terms

  • boss polo
  • hugo boss polo

Psycho Bunny

1 branded search term

  • psycho bunny polo

How the Brand Demand Index is measured

Other head-to-heads among polo shirt brands

Creator with pink hair and a pink jacket

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