Huckleberry vs What to Expect:Which is more popular?
In September 2026, What to Expect had more branded searches than Huckleberry among pregnancy and baby apps worldwide. What to Expect had about 90,500 branded searches, while Huckleberry had 12,100. What to Expect made up 6.4% of all pregnancy and baby app searches we track, and Huckleberry accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about pregnancy and baby apps, What to Expect appeared in four of the five answers and Huckleberry in three. What to Expect was mentioned before Huckleberry in every answer.
Who do people search for more?
What to Expect, about 7 searches for every 1 for Huckleberry
Who does AI mention more?
What to Expect, mentioned in 4 of 5 answers, Huckleberry in 3
Who does AI recommend more?
What to Expect, named ahead of Huckleberry in every answer
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Top pregnancy and baby apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, What to Expect was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Huckleberry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. What to Expect was listed before Huckleberry in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- What to Expect1st
Pregnancy+2nd
BabyCenter3rd
Huckleberry4th
The Bump5th- BabyCentre–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pregnancy+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- What to Expect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BabyCenter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Huckleberry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Bump1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy and baby apps
5 answers
Asked ChatGPT
“Which pregnancy or baby app should I use?”
Asked ChatGPT
“What are the best pregnancy and baby apps?”
Asked ChatGPT
“What's the best pregnancy or baby app for expecting parents?”
Searched Google, AI Overview
“pregnancy app”
Searched Google, AI Overview
“pregnancy tracker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Huckleberry or What to Expect more popular in search?
This chart shows how often people search Google for Huckleberry and What to Expect by name. Each line represents a brand's share of searches for all six pregnancy and baby apps we track, month by month, from English-language searches worldwide.
Share of searches by month for What to Expect, Huckleberry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pregnancy+ | What to Expect | BabyCenter | The Bump | Huckleberry | BabyCentre |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 2.9% | 4.4% | 2% | 0.87% | 0.14% |
| Nov 2025 | 90.5% | 2.4% | 4.4% | 1.7% | 0.88% | 0.14% |
| Dec 2025 | 90.2% | 2.4% | 4.4% | 2% | 0.88% | 0.14% |
| Jan 2026 | 91.2% | 2.4% | 3.6% | 1.7% | 0.89% | 0.12% |
| Feb 2026 | 90.5% | 2.4% | 4.4% | 1.7% | 0.88% | 0.09% |
| Mar 2026 | 88.2% | 2.3% | 6.4% | 2% | 1% | 0.11% |
| Apr 2026 | 89.5% | 2.4% | 5.3% | 1.7% | 1.1% | 0.11% |
| May 2026 | 89.5% | 2.9% | 4.4% | 2% | 1.1% | 0.11% |
| Jun 2026 | 90.2% | 3.6% | 3.6% | 1.7% | 0.88% | 0.12% |
| Jul 2026 | 88.4% | 5.3% | 3.5% | 1.6% | 1.1% | 0.11% |
| Aug 2026 | 87.1% | 6.3% | 3.5% | 2% | 1% | 0.11% |
| Sep 2026 | 87.8% | 6.4% | 3.5% | 1.3% | 0.86% | 0.07% |
How has the Huckleberry and What to Expect comparison changed over the last 12 months?
3 findings
- What to Expect was ahead of Huckleberry in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps worldwide moved from 0.87% to 0.86%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, What to Expect’s share of searches among pregnancy and baby apps worldwide moved from 2.9% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 90.5K.
How did search popularity change for pregnancy and baby apps worldwide in September 2026?
2 changes
What to Expect’s share of searches among pregnancy and baby apps worldwide has gained ground for 3 months in a row, from 3.6% to 6.4% in September 2026.
Estimated monthly branded searches for Huckleberry worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huckleberry’s and What to Expect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huckleberry
1 branded search term
- huckleberry app
What to Expect
1 branded search term
- what to expect
Other head-to-heads among pregnancy and baby apps
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