Huckleberry vs The Bump:Which is more popular?
In September 2026, The Bump had more branded searches than Huckleberry among pregnancy and baby apps worldwide. The Bump had about 18,800 branded searches, while Huckleberry had 12,100. The Bump made up 1.3% of all pregnancy and baby app searches we track, and Huckleberry accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about pregnancy and baby apps, Huckleberry appeared in three of the five answers and The Bump in one. Huckleberry was mentioned before The Bump in three out of four answers.
Who do people search for more?
The Bump, about 56% more searches than Huckleberry
Who does AI mention more?
Huckleberry, mentioned in 3 of 5 answers, The Bump in 1
Who does AI recommend more?
Huckleberry, named ahead of The Bump in 3 of 4 answers
Follow Huckleberry vs The Bump and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pregnancy and baby apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huckleberry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Bump was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Huckleberry was listed before The Bump in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
What to Expect1st
Pregnancy+2nd
BabyCenter3rd- Huckleberry4th
- The Bump5th
- BabyCentre–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pregnancy+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- What to Expect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BabyCenter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Huckleberry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Bump1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy and baby apps
5 answers
Asked ChatGPT
“Which pregnancy or baby app should I use?”
Asked ChatGPT
“What are the best pregnancy and baby apps?”
Asked ChatGPT
“What's the best pregnancy or baby app for expecting parents?”
Searched Google, AI Overview
“pregnancy app”
Searched Google, AI Overview
“pregnancy tracker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Huckleberry or The Bump more popular in search?
This chart shows how often people search Google for Huckleberry and The Bump by name. Each line represents a brand's share of searches for all six pregnancy and baby apps we track, month by month, from English-language searches worldwide.
Share of searches by month for The Bump, Huckleberry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pregnancy+ | What to Expect | BabyCenter | The Bump | Huckleberry | BabyCentre |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 2.9% | 4.4% | 2% | 0.87% | 0.14% |
| Nov 2025 | 90.5% | 2.4% | 4.4% | 1.7% | 0.88% | 0.14% |
| Dec 2025 | 90.2% | 2.4% | 4.4% | 2% | 0.88% | 0.14% |
| Jan 2026 | 91.2% | 2.4% | 3.6% | 1.7% | 0.89% | 0.12% |
| Feb 2026 | 90.5% | 2.4% | 4.4% | 1.7% | 0.88% | 0.09% |
| Mar 2026 | 88.2% | 2.3% | 6.4% | 2% | 1% | 0.11% |
| Apr 2026 | 89.5% | 2.4% | 5.3% | 1.7% | 1.1% | 0.11% |
| May 2026 | 89.5% | 2.9% | 4.4% | 2% | 1.1% | 0.11% |
| Jun 2026 | 90.2% | 3.6% | 3.6% | 1.7% | 0.88% | 0.12% |
| Jul 2026 | 88.4% | 5.3% | 3.5% | 1.6% | 1.1% | 0.11% |
| Aug 2026 | 87.1% | 6.3% | 3.5% | 2% | 1% | 0.11% |
| Sep 2026 | 87.8% | 6.4% | 3.5% | 1.3% | 0.86% | 0.07% |
How has the Huckleberry and The Bump comparison changed over the last 12 months?
3 findings
- The Bump was ahead of Huckleberry in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps worldwide moved from 0.87% to 0.86%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, The Bump’s share of searches among pregnancy and baby apps worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 23.1K to 18.8K.
How did search popularity change for pregnancy and baby apps worldwide in September 2026?
2 changes
In September 2026, The Bump lost share of searches among pregnancy and baby apps worldwide, from 2% to 1.3%.
Estimated monthly branded searches for Huckleberry worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Huckleberry’s and The Bump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huckleberry
1 branded search term
- huckleberry app
The Bump
2 branded search terms
- the bump
- the bump app
Other head-to-heads among pregnancy and baby apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.