HubSpot Sales Hub vs Mailtrack:Which is more popular?
In September 2026, Mailtrack had more branded searches than HubSpot Sales Hub among email tracking tools worldwide. Mailtrack had about 101,000 branded searches, while HubSpot Sales Hub had 390. Mailtrack made up 65.6% of all email tracking tool searches we track, and HubSpot Sales Hub accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about email tracking tools, Mailtrack appeared in four of the five answers and HubSpot Sales Hub in three. Mailtrack was mentioned before HubSpot Sales Hub in every answer.
Who do people search for more?
Mailtrack, about 259 searches for every 1 for HubSpot Sales Hub
Who does AI mention more?
Mailtrack, mentioned in 4 of 5 answers, HubSpot Sales Hub in 3
Who does AI recommend more?
Mailtrack, named ahead of HubSpot Sales Hub in every answer
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Top email tracking tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mailtrack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HubSpot Sales Hub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mailtrack was listed before HubSpot Sales Hub in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mailtrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HubSpot Sales Hub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about email tracking tools
5 answers
Asked ChatGPT
“What's the best email tracking tool?”
Asked ChatGPT
“How can I see if someone opened my email in Gmail?”
Asked ChatGPT
“Which email tracker do salespeople use?”
Searched Google, AI Overview
“email tracker”
Searched Google, AI Overview
“gmail email tracker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is HubSpot Sales Hub or Mailtrack more popular in search?
This chart shows how often people search Google for HubSpot Sales Hub and Mailtrack by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Mailtrack, HubSpot Sales Hub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailtrack | HubSpot Sales Hub |
|---|---|---|
| Nov 2025 | 61.4% | 2.4% |
| Dec 2025 | 63.2% | 0.94% |
| Jan 2026 | 61.8% | 0.7% |
| Feb 2026 | 67.8% | 0.55% |
| Mar 2026 | 63.7% | 0.82% |
| Apr 2026 | 62.8% | 0.55% |
| May 2026 | 65.6% | 0.5% |
| Jun 2026 | 64.9% | 0.35% |
| Jul 2026 | 64.8% | 0.38% |
| Aug 2026 | 63% | 0.3% |
| Sep 2026 | 65.6% | 0.25% |
| Oct 2026 | — | — |
How has branded search for HubSpot Sales Hub and Mailtrack changed worldwide over the last 12 months?
3 findings
- Mailtrack was ahead of HubSpot Sales Hub in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, HubSpot Sales Hub’s share of searches among email tracking tools worldwide moved from 2.4% to 0.25%, and its estimated monthly branded searches moved from 4.4K to 390.
- Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide moved from 61.4% to 65.6%, and its estimated monthly branded searches moved from 115K to 101K.
How did search popularity change for email tracking tools worldwide in September 2026?
2 changes
In September 2026, Mailtrack gained share of searches among email tracking tools worldwide, from 63% to 65.6%.
Estimated monthly branded searches for HubSpot Sales Hub worldwide fell 91.1% over 11 measured months, from 4.4K to 390 in September 2026.
How are HubSpot Sales Hub’s and Mailtrack’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HubSpot Sales Hub’s and Mailtrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HubSpot Sales Hub
1 branded search term
- hubspot email tracking
Mailtrack
2 branded search terms
- mailsuite
- mailtrack
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