Household Essentials vs InterDesign:Which is more popular by branded search?
In August 2026, Household Essentials and InterDesign were level on Share of Search among towel rail brands worldwide, with an estimated 6.6K branded searches each, at 1.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Household Essentials or InterDesign?
Compare the towel rail brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Household Essentials, InterDesign. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Umbra | Yamazaki | Household Essentials | InterDesign | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 40.1% | 32.8% | 1.6% | 1.6% | 2% |
| Nov 2025 | 23.8% | 35.7% | 35.7% | 1.8% | 1.4% | 1.8% |
| Dec 2025 | 22% | 32.8% | 40% | 2% | 1.3% | 2% |
| Jan 2026 | 27.4% | 33.6% | 33.6% | 1.6% | 1.6% | 2% |
| Feb 2026 | 27.7% | 34% | 34% | 1.4% | 1.4% | 1.7% |
| Mar 2026 | 31.8% | 31.8% | 31.8% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 25.7% | 31.5% | 38.5% | 1.5% | 1.5% | 1.3% |
| May 2026 | 7.5% | 83.9% | 7.5% | 0.37% | 0.37% | 0.3% |
| Jun 2026 | 23.9% | 35.7% | 35.7% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 29.6% | 29.6% | 36.4% | 1.5% | 1.5% | 1.5% |
| Aug 2026 | 31.9% | 31.9% | 31.9% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Household Essentials and InterDesign comparison changed over the last 12 months?
3 findings
- Household Essentials was ahead of InterDesign in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Household Essentials’ estimated Share of Search among towel rail brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, InterDesign’s estimated Share of Search among towel rail brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for towel rail brands worldwide in August 2026?
2 changes
InterDesign’s estimated Share of Search among towel rail brands worldwide has gained ground for 3 months in a row, from 0.37% to 1.6% in August 2026.
In August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Household Essentials’ and InterDesign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Household Essentials
1 branded search term
- household essentials
InterDesign
1 branded search term
- interdesign
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.