Housecall Pro vs Launch27:Which is more popular by branded search?
In August 2026, Housecall Pro had more branded searches than Launch27 among cleaning business software worldwide. Housecall Pro was estimated to have 90.5K branded searches compared to Launch27’s 1.6K, and held a 50.3% Share of Search versus Launch27’s 0.89%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Housecall Pro or Launch27?
Compare the systems cleaning businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Housecall Pro, Launch27. The figures are in the table below the chart.
View monthly share of search table
| Month | Housecall Pro | ServiceTitan | ZenMaid | Jobber | Launch27 |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 50.7% | 5.5% | 0.94% | 1.3% |
| Nov 2025 | 46.4% | 46.4% | 5.1% | 0.86% | 1.2% |
| Dec 2025 | 46.3% | 46.3% | 5.1% | 1% | 1.2% |
| Jan 2026 | 46.6% | 46.5% | 5.1% | 1% | 0.82% |
| Feb 2026 | 50.9% | 41.6% | 5.6% | 0.94% | 0.9% |
| Mar 2026 | 46% | 45.9% | 6.1% | 1% | 0.96% |
| Apr 2026 | 46% | 46% | 6.1% | 1% | 0.81% |
| May 2026 | 50.3% | 41.1% | 6.7% | 0.94% | 0.89% |
| Jun 2026 | 50.3% | 41.1% | 6.7% | 0.92% | 0.89% |
| Jul 2026 | 50.3% | 41.1% | 6.7% | 0.92% | 0.89% |
| Aug 2026 | 50.3% | 41.1% | 6.7% | 0.93% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Housecall Pro and Launch27 comparison changed over the last 12 months?
3 findings
- Housecall Pro was ahead of Launch27 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Housecall Pro’s estimated Share of Search among cleaning business software worldwide moved from 41.5% to 50.3%, and its estimated monthly branded searches moved from 74.1K to 90.5K.
- Across the 11 months ending August 2026, Launch27’s estimated Share of Search among cleaning business software worldwide moved from 1.3% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for cleaning business software worldwide in August 2026?
2 changes
Estimated monthly branded searches for Housecall Pro worldwide rose 22.2% over 11 measured months, from 74.1K to 90.5K in August 2026.
Estimated monthly branded searches for Launch27 worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Housecall Pro’s and Launch27’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Housecall Pro
2 branded search terms
- housecall pro
- housecall pro software
Launch27
1 branded search term
- launch27
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.