Hooga vs Mito Red Light:Which is more popular?
In September 2026, Hooga had more branded searches than Mito Red Light among red light therapy brands worldwide. Hooga had about 8,980 branded searches, while Mito Red Light had 8,100. Hooga made up 7.8% of all red light therapy brand searches we track, and Mito Red Light accounted for 7%. When we asked ChatGPT and Google AI Overviews about red light therapy brands, Hooga appeared in two of the five answers and Mito Red Light in one. Hooga and Mito Red Light were each mentioned first in one of the two answers.
Who do people search for more?
Hooga, about 11% more searches than Mito Red Light
Who does AI mention more?
Hooga, mentioned in 2 of 5 answers, Mito Red Light in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top red light therapy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hooga was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mito Red Light was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hooga and Mito Red Light were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Omnilux1st
Hooga2nd
Mito Red Light3rd
PlatinumLED4th
Bon Charge–
Solawave–
Joovv–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Omnilux3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hooga2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PlatinumLED2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mito Red Light1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bon Charge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Solawave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joovv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about red light therapy brands
5 answers
Asked ChatGPT
“Which red light therapy device should I buy?”
Asked ChatGPT
“What are the best red light therapy brands?”
Asked ChatGPT
“What's the best red light therapy device for skin?”
Searched Google, AI Overview
“red light therapy device”
Searched Google, AI Overview
“red light therapy panel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Hooga or Mito Red Light more popular in search?
This chart shows how often people search Google for Hooga and Mito Red Light by name. Each line represents a brand's share of searches for all seven red light therapy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hooga, Mito Red Light. The figures are in the table below the chart.
View monthly share of searches table
| Month | Omnilux | Bon Charge | Solawave | Hooga | Mito Red Light | PlatinumLED | Joovv |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 15.8% | 15.3% | 7.7% | 8.4% | 5.6% | 5.6% |
| Nov 2025 | 45.8% | 12.6% | 13.8% | 12.5% | 7.5% | 5% | 2.7% |
| Dec 2025 | 43.5% | 11.1% | 13.1% | 14.5% | 7.2% | 4.8% | 5.9% |
| Jan 2026 | 41.2% | 11.9% | 15.1% | 13.4% | 8.2% | 5.5% | 4.5% |
| Feb 2026 | 40.9% | 12.6% | 15% | 13.3% | 8.2% | 5.5% | 4.5% |
| Mar 2026 | 40.4% | 14.3% | 14.8% | 10.8% | 9.9% | 5.4% | 4.4% |
| Apr 2026 | 44% | 13.6% | 16.1% | 9.5% | 8.8% | 4.8% | 3.2% |
| May 2026 | 47.6% | 14.7% | 14.3% | 8.4% | 7.8% | 4.2% | 2.8% |
| Jun 2026 | 44.2% | 15.6% | 16.1% | 8.1% | 7.2% | 4.8% | 3.9% |
| Jul 2026 | 42.2% | 15.9% | 15.4% | 7.8% | 8.4% | 4.6% | 5.6% |
| Aug 2026 | 41.1% | 15.5% | 15% | 8.9% | 6.7% | 4.5% | 8.2% |
| Sep 2026 | 43% | 18.6% | 15.7% | 7.8% | 7% | 4.7% | 3.1% |
How has the Hooga and Mito Red Light comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Hooga took it in November 2025, Mito Red Light took it in July 2026, Hooga took it in August 2026.
- Across the 12 months ending September 2026, Hooga’s share of searches among red light therapy brands worldwide moved from 7.7% to 7.8%, and its estimated monthly branded searches moved from 9.1K to 9K.
- Across the 12 months ending September 2026, Mito Red Light’s share of searches among red light therapy brands worldwide moved from 8.4% to 7%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for red light therapy brands worldwide in September 2026?
2 changes

In September 2026, Hooga lost share of searches among red light therapy brands worldwide, from 8.9% to 7.8%.

In September 2026, Mito Red Light rose from 6th to 5th among red light therapy brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hooga’s and Mito Red Light’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hooga
2 branded search terms
- hooga health
- hooga red light
Mito Red Light
1 branded search term
- mito red light
Other head-to-heads among red light therapy brands

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