Brandwave

Hooga vs Mito Red Light:Which is more popular?

In September 2026, Hooga had more branded searches than Mito Red Light among red light therapy brands worldwide. Hooga had about 8,980 branded searches, while Mito Red Light had 8,100. Hooga made up 7.8% of all red light therapy brand searches we track, and Mito Red Light accounted for 7%. When we asked ChatGPT and Google AI Overviews about red light therapy brands, Hooga appeared in two of the five answers and Mito Red Light in one. Hooga and Mito Red Light were each mentioned first in one of the two answers.

Among red light therapy brands worldwide in September 2026

Who do people search for more?

Hooga, about 11% more searches than Mito Red Light

Hooga 9K searchesMito Red Light 8.1K searches

Who does AI mention more?

Hooga, mentioned in 2 of 5 answers, Mito Red Light in 1

Hooga in 2 of 5Mito Red Light in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Hooga first in 1Mito Red Light first in 1

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Top red light therapy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hooga was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mito Red Light was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hooga and Mito Red Light were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omnilux1st
  2. Hooga2nd
  3. Mito Red Light3rd
  4. PlatinumLED4th
  5. Bon Charge–
  6. Solawave–
  7. Joovv–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Omnilux3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hooga2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlatinumLED2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mito Red Light1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bon Charge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solawave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joovv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about red light therapy brands

5 answers
  • Asked ChatGPT

    “Which red light therapy device should I buy?”

    1. 1Omnilux
    2. 2Hooga
  • Asked ChatGPT

    “What are the best red light therapy brands?”

    1. 1Omnilux
    2. 2Mito Red Light
    3. 3Hooga
    4. 4PlatinumLED
  • Asked ChatGPT

    “What's the best red light therapy device for skin?”

    1. 1Omnilux
  • Searched Google, AI Overview

    “red light therapy device”

    1. Searched Google, AI Overview

      “red light therapy panel”

      1. 1PlatinumLED

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Is Hooga or Mito Red Light more popular in search?

    This chart shows how often people search Google for Hooga and Mito Red Light by name. Each line represents a brand's share of searches for all seven red light therapy brands we track, month by month, from English-language searches worldwide.

    Hooga and Mito Red Light among red light therapy brands worldwide, by month

    Share of searches by month for Hooga, Mito Red Light. The figures are in the table below the chart.

    View monthly share of searches table
    MonthOmniluxBon ChargeSolawaveHoogaMito Red LightPlatinumLEDJoovv
    Oct 202541.8%15.8%15.3%7.7%8.4%5.6%5.6%
    Nov 202545.8%12.6%13.8%12.5%7.5%5%2.7%
    Dec 202543.5%11.1%13.1%14.5%7.2%4.8%5.9%
    Jan 202641.2%11.9%15.1%13.4%8.2%5.5%4.5%
    Feb 202640.9%12.6%15%13.3%8.2%5.5%4.5%
    Mar 202640.4%14.3%14.8%10.8%9.9%5.4%4.4%
    Apr 202644%13.6%16.1%9.5%8.8%4.8%3.2%
    May 202647.6%14.7%14.3%8.4%7.8%4.2%2.8%
    Jun 202644.2%15.6%16.1%8.1%7.2%4.8%3.9%
    Jul 202642.2%15.9%15.4%7.8%8.4%4.6%5.6%
    Aug 202641.1%15.5%15%8.9%6.7%4.5%8.2%
    Sep 202643%18.6%15.7%7.8%7%4.7%3.1%

    How has the Hooga and Mito Red Light comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 3 times in the 12 months ending September 2026: Hooga took it in November 2025, Mito Red Light took it in July 2026, Hooga took it in August 2026.
    • Across the 12 months ending September 2026, Hooga’s share of searches among red light therapy brands worldwide moved from 7.7% to 7.8%, and its estimated monthly branded searches moved from 9.1K to 9K.
    • Across the 12 months ending September 2026, Mito Red Light’s share of searches among red light therapy brands worldwide moved from 8.4% to 7%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

    How did search popularity change for red light therapy brands worldwide in September 2026?

    2 changes
    1. In September 2026, Hooga lost share of searches among red light therapy brands worldwide, from 8.9% to 7.8%.

    2. In September 2026, Mito Red Light rose from 6th to 5th among red light therapy brands worldwide.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Hooga’s and Mito Red Light’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Hooga

    2 branded search terms

    • hooga health
    • hooga red light

    Mito Red Light

    1 branded search term

    • mito red light

    How the Brand Demand Index is measured

    Other head-to-heads among red light therapy brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.