HiMama vs Lillio:Which is more popular by branded search?
In August 2026, Lillio had more branded searches than HiMama among childcare management software worldwide. Lillio was estimated to have 12.1K branded searches compared to HiMama’s 6.6K, and held a 3.6% Share of Search versus HiMama’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HiMama or Lillio?
Compare the systems early learning centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lillio, HiMama. The figures are in the table below the chart.
View monthly share of search table
| Month | Brightwheel | Famly | Lillio | HiMama | Procare |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 28.7% | 3.1% | 3.8% | 0.41% |
| Nov 2025 | 64.4% | 28.9% | 3.2% | 3.2% | 0.34% |
| Dec 2025 | 64.4% | 28.9% | 3.2% | 3.2% | 0.34% |
| Jan 2026 | 68.3% | 25.1% | 3.4% | 2.7% | 0.44% |
| Feb 2026 | 67.4% | 24.8% | 4.1% | 3.3% | 0.44% |
| Mar 2026 | 63.9% | 28.7% | 3.8% | 3.1% | 0.41% |
| Apr 2026 | 67.9% | 25% | 4.1% | 2.7% | 0.34% |
| May 2026 | 63.4% | 28.4% | 4.7% | 3.1% | 0.38% |
| Jun 2026 | 59.6% | 32.7% | 4.4% | 2.9% | 0.36% |
| Jul 2026 | 63.8% | 28.6% | 4.7% | 2.6% | 0.39% |
| Aug 2026 | 72.4% | 21.8% | 3.6% | 1.9% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the HiMama and Lillio comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Lillio took it in January 2026.
- Across the 11 months ending August 2026, HiMama’s estimated Share of Search among childcare management software worldwide moved from 3.8% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 11 months ending August 2026, Lillio’s estimated Share of Search among childcare management software worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for childcare management software worldwide in August 2026?
2 changes
In August 2026, Lillio lost estimated Share of Search among childcare management software worldwide, from 4.7% to 3.6%.
In August 2026, HiMama lost estimated Share of Search among childcare management software worldwide, from 2.6% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using HiMama’s and Lillio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.