HawkSEM vs Logical Position:Which is searched more?
In September 2026, Logical Position had more branded searches than HawkSEM among pay per click agencies worldwide. Logical Position had about 1,900 branded searches, while HawkSEM had 660. Logical Position made up 6.3% of all pay per click agency searches we track, and HawkSEM accounted for 2.2%. These are worldwide searches for English-language branded terms.
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Is HawkSEM or Logical Position more popular in search?
Compare the agencies that manage paid search for brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Logical Position, HawkSEM. The figures are in the table below the chart.
View monthly share of searches table
| Month | WebFX | WordStream | SmartSites | Disruptive Advertising | KlientBoost | Logical Position | Searchbloom | HawkSEM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 31.9% | 11.7% | 5.3% | 6.3% | 6.3% | 1% | 5.6% |
| Nov 2025 | 33.4% | 33.4% | 12.2% | 4.4% | 5.4% | 5.4% | 1.3% | 4.6% |
| Dec 2025 | 37.4% | 30.5% | 11.1% | 4.9% | 6.1% | 6.1% | 1.5% | 2.5% |
| Jan 2026 | 39.7% | 26.5% | 11.8% | 5.5% | 6.4% | 6.4% | 1.9% | 1.8% |
| Feb 2026 | 35.2% | 28.8% | 12.8% | 5.9% | 6.9% | 6.9% | 1.7% | 1.7% |
| Mar 2026 | 34.8% | 28.5% | 12.7% | 7% | 6.8% | 6.8% | 1.7% | 1.7% |
| Apr 2026 | 31.9% | 26.1% | 14.2% | 6.5% | 7.6% | 7.6% | 2.3% | 3.6% |
| May 2026 | 34.8% | 28.4% | 12.6% | 4.7% | 6.9% | 8.3% | 2.1% | 2.1% |
| Jun 2026 | 32.3% | 26.5% | 14.4% | 5.4% | 7.8% | 9.5% | 1.9% | 2.2% |
| Jul 2026 | 32.9% | 26.9% | 14.6% | 5.4% | 8% | 8% | 2% | 2.3% |
| Aug 2026 | 38.3% | 25.6% | 11.4% | 5.1% | 7.6% | 7.6% | 2.3% | 2.2% |
| Sep 2026 | 32.6% | 21.7% | 17.8% | 8% | 6.3% | 6.3% | 5.3% | 2.2% |
How has the HawkSEM and Logical Position comparison changed over the last 12 months?
3 findings
- Logical Position was ahead of HawkSEM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HawkSEM’s share of searches among pay per click agencies worldwide moved from 5.6% to 2.2%, and its estimated monthly branded searches moved from 2.6K to 660.
- Across the 12 months ending September 2026, Logical Position’s share of searches among pay per click agencies worldwide held steady at 6.3%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for pay per click agencies worldwide in September 2026?
3 changes
In September 2026, Disruptive Advertising overtook KlientBoost and Logical Position to rank 4th among pay per click agencies worldwide, with 8% of the searches.
In September 2026, Logical Position lost share of searches among pay per click agencies worldwide, from 7.6% to 6.3%.
Estimated monthly branded searches for HawkSEM worldwide fell 74.7% over 12 measured months, from 2.6K to 660 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HawkSEM’s and Logical Position’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HawkSEM
2 branded search terms
- hawk sem
- hawksem
Logical Position
1 branded search term
- logical position
Other head-to-heads among pay per click agencies
WebFX vs WordStream: compare search popularity
WebFX vs SmartSites: compare search popularity- WebFX vs Disruptive Advertising: compare search popularity
WebFX vs KlientBoost: compare search popularity- WordStream vs SmartSites: compare search popularity
- WordStream vs Disruptive Advertising: compare search popularity
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