Hatch vs Ripe Maternity:Which is more popular?
In September 2026, Hatch and Ripe Maternity were level in searches among maternity clothing brands worldwide, with an estimated 9.9K branded searches each, at 2.5% of the total each. When we asked ChatGPT and Google AI Overviews about maternity clothing brands, Hatch appeared in all five answers and Ripe Maternity in none.
Who do people search for more?
Hatch and Ripe Maternity are searched for about as often as each other.
Who does AI mention more?
Hatch, mentioned in every answer we collected
Who does AI recommend more?
Hatch, the only one of the two named
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Top maternity clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hatch appeared in all five answers. Ripe Maternity did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ripe Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about maternity clothing brands
5 answers
Asked ChatGPT
“Which maternity clothing brand should I buy?”
Asked ChatGPT
“What are the best maternity clothing brands?”
Asked ChatGPT
“What's the best maternity clothing brand for work clothes?”
Searched Google, AI Overview
“maternity clothes”
Searched Google, AI Overview
“best maternity clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Hatch or Ripe Maternity more popular in search?
This chart shows how often people search Google for Hatch and Ripe Maternity by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hatch, Ripe Maternity. The figures are in the table below the chart.
View monthly share of searches table
| Month | PinkBlush | Kindred Bravely | Mamalicious | Old Navy | Motherhood Maternity | Seraphine | Hatch | Ripe Maternity | Quince | Ingrid & Isabel | Storq | Isabella Oliver | Cake Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 17.6% | 7.3% | 9.6% | 7.9% | 6.4% | 4.3% | 4.3% | 1.9% | 2.4% | 1.2% | 1.3% | 0.67% |
| Nov 2025 | 33.9% | 20.7% | 6.7% | 9.3% | 7.6% | 6.2% | 4.1% | 4.1% | 1.5% | 2.5% | 1.5% | 1.1% | 0.65% |
| Dec 2025 | 31.6% | 23.6% | 6.3% | 8.7% | 8.7% | 5.8% | 4.7% | 3.9% | 1.7% | 1.9% | 1.4% | 1.2% | 0.74% |
| Jan 2026 | 37% | 16.6% | 6.7% | 9.1% | 7.5% | 6.1% | 6.1% | 3.3% | 1.8% | 2.2% | 1.5% | 1.3% | 0.81% |
| Feb 2026 | 34.5% | 20.7% | 6.7% | 9.3% | 7.6% | 5.1% | 5.1% | 3.4% | 1.8% | 3.1% | 1.1% | 1.1% | 0.65% |
| Mar 2026 | 37.7% | 15.1% | 8.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2% | 4.7% | 1% | 1.2% | 0.73% |
| Apr 2026 | 34.1% | 18.8% | 8.7% | 10.3% | 6.9% | 4.6% | 3.8% | 3.8% | 2% | 4.2% | 0.97% | 1.1% | 0.75% |
| May 2026 | 30.9% | 23.1% | 8.8% | 10.3% | 5.7% | 4.6% | 3.8% | 3.1% | 1.7% | 5.5% | 0.93% | 0.97% | 0.59% |
| Jun 2026 | 30.7% | 18.8% | 8.8% | 10.3% | 5.6% | 4.6% | 3.1% | 3.8% | 1.7% | 10.1% | 0.9% | 0.95% | 0.72% |
| Jul 2026 | 31.1% | 19% | 8.9% | 10.4% | 5.7% | 3.8% | 3.1% | 3.8% | 2.1% | 8.3% | 1.9% | 0.96% | 0.92% |
| Aug 2026 | 46% | 14.3% | 8.1% | 9.5% | 5.2% | 3.5% | 2.9% | 2.9% | 1.9% | 2.8% | 1.7% | 0.76% | 0.55% |
| Sep 2026 | 54.8% | 12.6% | 7.2% | 6.9% | 3.8% | 3.1% | 2.5% | 2.5% | 2.1% | 2% | 1.2% | 0.8% | 0.41% |
How has the Hatch and Ripe Maternity comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Ripe Maternity took it in June 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Ripe Maternity’s share of searches among maternity clothing brands worldwide moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for maternity clothing brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Hatch worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Ripe Maternity worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hatch’s and Ripe Maternity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hatch
1 branded search term
- hatch maternity
Ripe Maternity
1 branded search term
- ripe maternity
Other head-to-heads among maternity clothing brands
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