Brandwave

Hatch vs Isabella Oliver:Which is more popular?

In September 2026, Hatch had more branded searches than Isabella Oliver among maternity clothing brands worldwide. Hatch had about 9,900 branded searches, while Isabella Oliver had 3,120. Hatch made up 2.5% of all maternity clothing brand searches we track, and Isabella Oliver accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about maternity clothing brands, Hatch appeared in all five answers and Isabella Oliver in none.

Among maternity clothing brands worldwide in September 2026

Who do people search for more?

Hatch, about 3 searches for every 1 for Isabella Oliver

Hatch 9.9K searchesIsabella Oliver 3.1K searches

Who does AI mention more?

Hatch, mentioned in every answer we collected

Hatch in 5 of 5Isabella Oliver in 0 of 5

Who does AI recommend more?

Hatch, the only one of the two named

Hatch first in 5Isabella Oliver never named

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Top maternity clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hatch appeared in all five answers. Isabella Oliver did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Old Navy1st
  2. Hatch2nd
  3. Quince3rd
  4. Seraphine4th
  5. PinkBlush5th
  6. Kindred Bravely5th
  7. Ingrid & Isabel7th
  8. Mamalicious–
  9. Motherhood Maternity–
  10. +2 more
  11. Isabella Oliver–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isabella Oliver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about maternity clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Hatch or Isabella Oliver more popular in search?

This chart shows how often people search Google for Hatch and Isabella Oliver by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.

Hatch and Isabella Oliver among maternity clothing brands worldwide, by month

Share of searches by month for Hatch, Isabella Oliver. The figures are in the table below the chart.

View monthly share of searches table
MonthPinkBlushKindred BravelyMamaliciousOld NavyMotherhood MaternitySeraphineHatchRipe MaternityQuinceIngrid & IsabelStorqIsabella OliverCake Maternity
Oct 202535.1%17.6%7.3%9.6%7.9%6.4%4.3%4.3%1.9%2.4%1.2%1.3%0.67%
Nov 202533.9%20.7%6.7%9.3%7.6%6.2%4.1%4.1%1.5%2.5%1.5%1.1%0.65%
Dec 202531.6%23.6%6.3%8.7%8.7%5.8%4.7%3.9%1.7%1.9%1.4%1.2%0.74%
Jan 202637%16.6%6.7%9.1%7.5%6.1%6.1%3.3%1.8%2.2%1.5%1.3%0.81%
Feb 202634.5%20.7%6.7%9.3%7.6%5.1%5.1%3.4%1.8%3.1%1.1%1.1%0.65%
Mar 202637.7%15.1%8.7%10.1%6.8%4.5%4.5%3%2%4.7%1%1.2%0.73%
Apr 202634.1%18.8%8.7%10.3%6.9%4.6%3.8%3.8%2%4.2%0.97%1.1%0.75%
May 202630.9%23.1%8.8%10.3%5.7%4.6%3.8%3.1%1.7%5.5%0.93%0.97%0.59%
Jun 202630.7%18.8%8.8%10.3%5.6%4.6%3.1%3.8%1.7%10.1%0.9%0.95%0.72%
Jul 202631.1%19%8.9%10.4%5.7%3.8%3.1%3.8%2.1%8.3%1.9%0.96%0.92%
Aug 202646%14.3%8.1%9.5%5.2%3.5%2.9%2.9%1.9%2.8%1.7%0.76%0.55%
Sep 202654.8%12.6%7.2%6.9%3.8%3.1%2.5%2.5%2.1%2%1.2%0.8%0.41%

How has the Hatch and Isabella Oliver comparison changed over the last 12 months?

3 findings

How did search popularity change for maternity clothing brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Hatch worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Isabella Oliver worldwide fell 17.5% over 12 measured months, from 3.8K to 3.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hatch’s and Isabella Oliver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hatch

1 branded search term

  • hatch maternity

Isabella Oliver

2 branded search terms

  • isabella oliver
  • isabella oliver maternity

How the Brand Demand Index is measured

Other head-to-heads among maternity clothing brands

Creator with pink hair and a pink jacket

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