Hatch vs Ingrid & Isabel:Which is searched more?
In September 2026, Hatch had more branded searches than Ingrid & Isabel among maternity clothing brands worldwide. Hatch had about 9,900 branded searches, while Ingrid & Isabel had 8,000. Hatch made up 2.5% of all maternity clothing brand searches we track, and Ingrid & Isabel accounted for 2%. These are worldwide searches for English-language branded terms.
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Is Hatch or Ingrid & Isabel more popular in search?
Compare the brands people buy maternity clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hatch, Ingrid & Isabel. The figures are in the table below the chart.
View monthly share of searches table
| Month | PinkBlush | Kindred Bravely | Mamalicious | Old Navy | Motherhood Maternity | Seraphine | Hatch | Ripe Maternity | Quince | Ingrid & Isabel | Storq | Isabella Oliver | Cake Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 17.6% | 7.3% | 9.6% | 7.9% | 6.4% | 4.3% | 4.3% | 1.9% | 2.4% | 1.2% | 1.3% | 0.67% |
| Nov 2025 | 33.9% | 20.7% | 6.7% | 9.3% | 7.6% | 6.2% | 4.1% | 4.1% | 1.5% | 2.5% | 1.5% | 1.1% | 0.65% |
| Dec 2025 | 31.6% | 23.6% | 6.3% | 8.7% | 8.7% | 5.8% | 4.7% | 3.9% | 1.7% | 1.9% | 1.4% | 1.2% | 0.74% |
| Jan 2026 | 37% | 16.6% | 6.7% | 9.1% | 7.5% | 6.1% | 6.1% | 3.3% | 1.8% | 2.2% | 1.5% | 1.3% | 0.81% |
| Feb 2026 | 34.5% | 20.7% | 6.7% | 9.3% | 7.6% | 5.1% | 5.1% | 3.4% | 1.8% | 3.1% | 1.1% | 1.1% | 0.65% |
| Mar 2026 | 37.7% | 15.1% | 8.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2% | 4.7% | 1% | 1.2% | 0.73% |
| Apr 2026 | 34.1% | 18.8% | 8.7% | 10.3% | 6.9% | 4.6% | 3.8% | 3.8% | 2% | 4.2% | 0.97% | 1.1% | 0.75% |
| May 2026 | 30.9% | 23.1% | 8.8% | 10.3% | 5.7% | 4.6% | 3.8% | 3.1% | 1.7% | 5.5% | 0.93% | 0.97% | 0.59% |
| Jun 2026 | 30.7% | 18.8% | 8.8% | 10.3% | 5.6% | 4.6% | 3.1% | 3.8% | 1.7% | 10.1% | 0.9% | 0.95% | 0.72% |
| Jul 2026 | 31.1% | 19% | 8.9% | 10.4% | 5.7% | 3.8% | 3.1% | 3.8% | 2.1% | 8.3% | 1.9% | 0.96% | 0.92% |
| Aug 2026 | 46% | 14.3% | 8.1% | 9.5% | 5.2% | 3.5% | 2.9% | 2.9% | 1.9% | 2.8% | 1.7% | 0.76% | 0.55% |
| Sep 2026 | 54.8% | 12.6% | 7.2% | 6.9% | 3.8% | 3.1% | 2.5% | 2.5% | 2.1% | 2% | 1.2% | 0.8% | 0.41% |
How has the Hatch and Ingrid & Isabel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ingrid & Isabel took it in March 2026, Hatch took it in August 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Ingrid & Isabel’s share of searches among maternity clothing brands worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 6.8K to 8K.
How did search popularity change for maternity clothing brands worldwide in September 2026?
2 changes
In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%.
Estimated monthly branded searches for Hatch worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hatch’s and Ingrid & Isabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hatch
1 branded search term
- hatch maternity
Ingrid & Isabel
2 branded search terms
- ingrid and isabel
- ingrid and isabel maternity
Other head-to-heads among maternity clothing brands
PinkBlush vs Kindred Bravely: compare search popularity
PinkBlush vs Mamalicious: compare search popularity
PinkBlush vs Old Navy: compare search popularity
PinkBlush vs Motherhood Maternity: compare search popularity- Kindred Bravely vs Mamalicious: compare search popularity
- Kindred Bravely vs Old Navy: compare search popularity
Put your own brand in this comparison
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