Hardoll vs Kichler:Which is more popular?

Name: Hardoll vs Kichler: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kichler had more branded searches than Hardoll among garden light brands worldwide. Kichler had about 49,300 branded searches, while Hardoll had 880. Kichler made up 0.75% of all garden light brand searches we track, and Hardoll accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about garden light brands, Kichler appeared in three of the five answers and Hardoll in none.

Among garden light brands worldwide in September 2026

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Top garden light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kichler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hardoll did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kichler	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
VOLT Lighting	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Philips Hue	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Govee	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ring	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Lutec	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hardoll	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kichler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VOLT Lighting3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips Hue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lutec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hardoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden light brands

5 answers

Asked ChatGPT
“Which garden light brand should I buy?”
Asked ChatGPT
“What are the best garden light brands?”
Asked ChatGPT
“What's the best garden light brand for outdoor paths?”
1. 1VOLT Lighting
2. 2Kichler
3. 3Govee
Searched Google, AI Overview
“solar garden lights”
Searched Google, AI Overview
“outdoor string lights”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Hardoll or Kichler more popular in search?

This chart shows how often people search Google for Hardoll and Kichler by name. Each line represents a brand's share of searches for all seven garden light brands we track, month by month, from English-language searches worldwide.

Hardoll and Kichler among garden light brands worldwide, by month

Month	Govee	Philips Hue	Kichler	VOLT Lighting	Ring	Lutec	Hardoll
Oct 2025	90.7%	8.2%	0.55%	0.33%	0.18%	0.08%	0.01%
Nov 2025	87.2%	11.7%	0.5%	0.32%	0.21%	0.06%	0.01%
Dec 2025	91%	8.2%	0.37%	0.22%	0.22%	0.05%	0.01%
Jan 2026	92.4%	6.8%	0.43%	0.15%	0.12%	0.05%	0.01%
Feb 2026	93.5%	5.6%	0.46%	0.18%	0.15%	0.07%	0.01%
Mar 2026	94.5%	4.6%	0.47%	0.23%	0.13%	0.07%	<0.01%
Apr 2026	95.2%	3.8%	0.47%	0.28%	0.13%	0.07%	0.01%
May 2026	95.2%	3.8%	0.45%	0.28%	0.13%	0.07%	0.01%
Jun 2026	94.3%	4.6%	0.54%	0.28%	0.15%	0.08%	0.01%
Jul 2026	93.2%	5.6%	0.56%	0.34%	0.18%	0.1%	0.02%
Aug 2026	94.3%	4.6%	0.57%	0.28%	0.15%	0.08%	0.01%
Sep 2026	93.1%	5.6%	0.75%	0.28%	0.15%	0.08%	0.01%

How has the Hardoll and Kichler comparison changed over the last 12 months?

3 findings

Kichler was ahead of Hardoll in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Hardoll’s share of searches among garden light brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 1K to 880.
Across the 12 months ending September 2026, Kichler’s share of searches among garden light brands worldwide moved from 0.55% to 0.75%, and its estimated monthly branded searches moved from 37K to 49.3K.

How did search popularity change for garden light brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Kichler worldwide rose 33.2% over 12 measured months, from 37K to 49.3K in September 2026.
Estimated monthly branded searches for Hardoll worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hardoll’s and Kichler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.