Brandwave

Harba vs Molo:Which is more popular?

In September 2026, Harba had more branded searches than Molo among marina management software worldwide. Harba had about 2,900 branded searches, while Molo had 320. Harba made up 18.1% of all marina management software searches we track, and Molo accounted for 2%. When we asked ChatGPT and Google AI Overviews about marina management software, Molo appeared in two of the five answers and Harba in none.

Among marina management software worldwide in September 2026

Who do people search for more?

Harba, about 9 searches for every 1 for Molo

Harba 2.9K searchesMolo 320 searches

Who does AI mention more?

Molo, mentioned in 2 of 5 answers, Harba in 0

Molo in 2 of 5Harba in 0 of 5

Who does AI recommend more?

Molo, the only one of the two named

Molo first in 2Harba never named

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Top marina management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Molo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Harba did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dockwa1st
  2. DockMaster2nd
  3. MarinaOffice3rd
  4. Molo4th
  5. Harba–
  6. Snag-A-Slip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dockwa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DockMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MarinaOffice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snag-A-Slip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marina management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Harba or Molo more popular in search?

This chart shows how often people search Google for Harba and Molo by name. Each line represents a brand's share of searches for all six marina management software we track, month by month, from English-language searches worldwide.

Harba and Molo among marina management software worldwide, by month

Share of searches by month for Harba, Molo. The figures are in the table below the chart.

View monthly share of searches table
MonthDockwaDockMasterHarbaMarinaOfficeMoloSnag-A-Slip
Oct 202541.5%18.2%22.6%10.1%1.3%6.3%
Nov 202539.3%17.5%26.2%11.7%1%4.3%
Dec 202539.2%21.1%26.2%9.4%1.2%2.8%
Jan 202640.6%22.1%22.1%11.7%1%2.4%
Feb 202648.1%17.5%21.1%9.5%1.5%2.3%
Mar 202646.6%16.7%20.7%10.9%2.8%2.2%
Apr 202646.8%16.8%20.8%11%2.8%1.8%
May 202648.8%17.8%17.8%9.4%4.3%1.9%
Jun 202657.4%13.8%13.8%9%4.2%1.9%
Jul 202663.8%12.5%12.5%8.2%1.7%1.4%
Aug 202659.1%14.2%14.2%7.8%3.5%1.3%
Sep 202650.5%18.1%18.1%10%2%1.3%

How has the Harba and Molo comparison changed over the last 12 months?

3 findings
  • Harba was ahead of Molo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Harba’s share of searches among marina management software worldwide moved from 22.6% to 18.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Molo’s share of searches among marina management software worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 210 to 320.

How did search popularity change for marina management software worldwide in September 2026?

2 changes
  1. In September 2026, Harba gained share of searches among marina management software worldwide, from 14.2% to 18.1%.

  2. In September 2026, Molo lost share of searches among marina management software worldwide, from 3.5% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Harba’s and Molo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harba

1 branded search term

  • harba

Molo

1 branded search term

  • molo marina

How the Brand Demand Index is measured

Other head-to-heads among marina management software

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