Brandwave

Hallow vs YouVersion:Which is more popular?

In September 2026, YouVersion had more branded searches than Hallow among bible and prayer apps worldwide. YouVersion had about 74,000 branded searches, while Hallow had 22,200. YouVersion made up 19.2% of all bible and prayer app searches we track, and Hallow accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about bible and prayer apps, Hallow and YouVersion each appeared in three of the five answers. YouVersion was mentioned before Hallow in three out of four answers that named either.

Among bible and prayer apps worldwide in September 2026

Who do people search for more?

YouVersion, about 3 searches for every 1 for Hallow

YouVersion 74K searchesHallow 22.2K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Hallow in 3 of 5YouVersion in 3 of 5

Who does AI recommend more?

YouVersion, named ahead of Hallow in 3 of 4 answers

YouVersion first in 3Hallow first in 1

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Top bible and prayer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hallow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YouVersion was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. YouVersion was listed before Hallow in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouVersion1st
  2. Hallow2nd
  3. Lectio 3653rd
  4. PrayerMate4th
  5. Echo Prayer5th
  6. Pray as you go6th
  7. Blue Letter Bible7th
  8. Dwell8th
  9. Pray.com9th
  10. Glorify–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouVersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hallow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lectio 3653 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Letter Bible2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pray as you go2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrayerMate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Echo Prayer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pray.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glorify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about bible and prayer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Hallow or YouVersion more popular in search?

This chart shows how often people search Google for Hallow and YouVersion by name. Each line represents a brand's share of searches for all 11 bible and prayer apps we track, month by month, from English-language searches worldwide.

Hallow and YouVersion among bible and prayer apps worldwide, by month

Share of searches by month for YouVersion, Hallow. The figures are in the table below the chart.

View monthly share of searches table
MonthBlue Letter BibleYouVersionHallowPray as you goLectio 365Pray.comGlorifyDwellPrayerMateAbideEcho Prayer
Oct 202561.3%22.5%5.5%5.5%2.5%0.47%0.9%0.47%0.4%0.32%0.12%
Nov 202561.5%22.6%5.6%5.6%2.5%0.48%0.73%0.4%0.33%0.25%0.12%
Dec 202556.3%20.7%11.4%6.2%2.8%0.45%0.67%0.67%0.36%0.28%0.13%
Jan 202657.9%25.9%5.2%5.2%2.3%0.56%0.85%1%0.45%0.38%0.17%
Feb 202651.1%18.8%18.8%4.6%3.1%0.39%0.75%1.7%0.39%0.27%0.12%
Mar 202659%21.7%7.9%5.3%2.9%0.38%1.3%0.58%0.38%0.31%0.12%
Apr 202663.4%19.1%7%5.7%2.6%0.41%0.62%0.62%0.33%0.26%0.07%
May 202664.3%19.3%5.8%5.8%2.6%0.63%0.5%0.42%0.34%0.26%0.05%
Jun 202660.7%22.4%4.5%6.7%2.4%1.6%0.57%0.39%0.39%0.27%0.05%
Jul 202663.6%19.1%4.7%5.7%2.6%2.6%0.6%0.41%0.41%0.32%0.05%
Aug 202658.6%21.6%6.5%6.5%2.9%2.4%0.47%0.38%0.38%0.29%0.06%
Sep 202663.8%19.2%5.8%5.8%2.6%1.4%0.49%0.34%0.34%0.26%0.05%

How has the Hallow and YouVersion comparison changed over the last 12 months?

3 findings
  • YouVersion was ahead of Hallow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hallow’s share of searches among bible and prayer apps worldwide moved from 5.5% to 5.8%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, YouVersion’s share of searches among bible and prayer apps worldwide moved from 22.5% to 19.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for bible and prayer apps worldwide in September 2026?

2 changes

  1. In September 2026, YouVersion lost share of searches among bible and prayer apps worldwide, from 21.6% to 19.2%.

  2. In September 2026, Hallow lost share of searches among bible and prayer apps worldwide, from 6.5% to 5.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hallow’s and YouVersion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hallow

1 branded search term

  • hallow app

YouVersion

1 branded search term

  • youversion

How the Brand Demand Index is measured

Other head-to-heads among bible and prayer apps

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