Brandwave

Hallow vs PrayerMate:Which is more popular?

In September 2026, Hallow had more branded searches than PrayerMate among bible and prayer apps worldwide. Hallow had about 22,200 branded searches, while PrayerMate had 1,300. Hallow made up 5.8% of all bible and prayer app searches we track, and PrayerMate accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about bible and prayer apps, Hallow appeared in three of the five answers and PrayerMate in two. Hallow was mentioned before PrayerMate in three out of four answers that named either.

Among bible and prayer apps worldwide in September 2026

Who do people search for more?

Hallow, about 17 searches for every 1 for PrayerMate

Hallow 22.2K searchesPrayerMate 1.3K searches

Who does AI mention more?

Hallow, mentioned in 3 of 5 answers, PrayerMate in 2

Hallow in 3 of 5PrayerMate in 2 of 5

Who does AI recommend more?

Hallow, named ahead of PrayerMate in 3 of 4 answers

Hallow first in 3PrayerMate first in 1

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Top bible and prayer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hallow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PrayerMate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hallow was listed before PrayerMate in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouVersion1st
  2. Hallow2nd
  3. Lectio 3653rd
  4. PrayerMate4th
  5. Echo Prayer5th
  6. Pray as you go6th
  7. Blue Letter Bible7th
  8. Dwell8th
  9. Pray.com9th
  10. Glorify–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouVersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hallow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lectio 3653 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Letter Bible2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pray as you go2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrayerMate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Echo Prayer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pray.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glorify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about bible and prayer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Hallow or PrayerMate more popular in search?

This chart shows how often people search Google for Hallow and PrayerMate by name. Each line represents a brand's share of searches for all 11 bible and prayer apps we track, month by month, from English-language searches worldwide.

Hallow and PrayerMate among bible and prayer apps worldwide, by month

Share of searches by month for Hallow, PrayerMate. The figures are in the table below the chart.

View monthly share of searches table
MonthBlue Letter BibleYouVersionHallowPray as you goLectio 365Pray.comGlorifyDwellPrayerMateAbideEcho Prayer
Oct 202561.3%22.5%5.5%5.5%2.5%0.47%0.9%0.47%0.4%0.32%0.12%
Nov 202561.5%22.6%5.6%5.6%2.5%0.48%0.73%0.4%0.33%0.25%0.12%
Dec 202556.3%20.7%11.4%6.2%2.8%0.45%0.67%0.67%0.36%0.28%0.13%
Jan 202657.9%25.9%5.2%5.2%2.3%0.56%0.85%1%0.45%0.38%0.17%
Feb 202651.1%18.8%18.8%4.6%3.1%0.39%0.75%1.7%0.39%0.27%0.12%
Mar 202659%21.7%7.9%5.3%2.9%0.38%1.3%0.58%0.38%0.31%0.12%
Apr 202663.4%19.1%7%5.7%2.6%0.41%0.62%0.62%0.33%0.26%0.07%
May 202664.3%19.3%5.8%5.8%2.6%0.63%0.5%0.42%0.34%0.26%0.05%
Jun 202660.7%22.4%4.5%6.7%2.4%1.6%0.57%0.39%0.39%0.27%0.05%
Jul 202663.6%19.1%4.7%5.7%2.6%2.6%0.6%0.41%0.41%0.32%0.05%
Aug 202658.6%21.6%6.5%6.5%2.9%2.4%0.47%0.38%0.38%0.29%0.06%
Sep 202663.8%19.2%5.8%5.8%2.6%1.4%0.49%0.34%0.34%0.26%0.05%

How has the Hallow and PrayerMate comparison changed over the last 12 months?

3 findings
  • Hallow was ahead of PrayerMate in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hallow’s share of searches among bible and prayer apps worldwide moved from 5.5% to 5.8%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, PrayerMate’s share of searches among bible and prayer apps worldwide moved from 0.4% to 0.34%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for bible and prayer apps worldwide in September 2026?

2 changes

  1. In September 2026, Hallow lost share of searches among bible and prayer apps worldwide, from 6.5% to 5.8%.

  2. Estimated monthly branded searches for PrayerMate worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hallow’s and PrayerMate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hallow

1 branded search term

  • hallow app

PrayerMate

1 branded search term

  • prayermate

How the Brand Demand Index is measured

Other head-to-heads among bible and prayer apps

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