Hachette vs Macmillan:Which is more popular by branded search?
In August 2026, Macmillan had more branded searches than Hachette among book publishers worldwide. Macmillan was estimated to have 14.8K branded searches compared to Hachette’s 1.9K, and held a 6.5% Share of Search versus Hachette’s 0.84%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hachette or Macmillan?
Compare the book publishers content teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Macmillan, Hachette. The figures are in the table below the chart.
View monthly share of search table
| Month | Penguin Random House | HarperCollins | Simon & Schuster | Bloomsbury | Macmillan | Hachette |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 23.7% | 19.4% | 7.1% | 5.8% | 0.75% |
| Nov 2025 | 39% | 26% | 21.3% | 7.8% | 5.2% | 0.69% |
| Dec 2025 | 41.2% | 27.5% | 18.4% | 6.7% | 5.5% | 0.59% |
| Jan 2026 | 41% | 27.6% | 18.4% | 6.7% | 5.5% | 0.71% |
| Feb 2026 | 42.6% | 23.3% | 19.1% | 8.5% | 5.7% | 0.75% |
| Mar 2026 | 43.5% | 19.6% | 19.6% | 10.7% | 5.9% | 0.75% |
| Apr 2026 | 46.8% | 21.1% | 17.2% | 7.7% | 6.3% | 0.81% |
| May 2026 | 43.3% | 23.7% | 19.4% | 7.1% | 5.8% | 0.77% |
| Jun 2026 | 38.8% | 25.9% | 17.3% | 9.5% | 7.8% | 0.68% |
| Jul 2026 | 42.2% | 23.1% | 18.9% | 8.4% | 6.9% | 0.61% |
| Aug 2026 | 40% | 26.7% | 17.9% | 8% | 6.5% | 0.84% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hachette and Macmillan comparison changed over the last 12 months?
3 findings
- Macmillan was ahead of Hachette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hachette’s estimated Share of Search among book publishers worldwide moved from 0.75% to 0.84%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for book publishers worldwide in August 2026?
0 changes
Neither Hachette nor Macmillan moved beyond provider rounding among book publishers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hachette’s and Macmillan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.