Gustard vs Schiit:Which is more popular?
In October 2026, Schiit had more branded searches than Gustard among headphone amp and DAC brands worldwide. Schiit had about 18,100 branded searches, while Gustard had 2,900. Schiit made up 8.7% of all headphone amp and DAC brand searches we track, and Gustard accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about headphone amp and DAC brands, Schiit appeared in two of the five answers and Gustard in none.
Who do people search for more?
Schiit, about 6 searches for every 1 for Gustard
Who does AI mention more?
Schiit, mentioned in 2 of 5 answers, Gustard in 0
Who does AI recommend more?
Schiit, the only one of the two named
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Top headphone amp and DAC brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schiit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gustard did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FiiO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
iFi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Topping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Schiit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chord1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JDS Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RME1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SMSL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Questyle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gustard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone amp and DAC brands
5 answers
Asked ChatGPT
“What's the best headphone amp and DAC for the money?”
Asked ChatGPT
“Which DAC should I buy for my headphones?”
- 1FiiO
- 1
Asked ChatGPT
“What are the best headphone amp brands?”
Searched Google, AI Overview
“headphone amp”
Searched Google, AI Overview
“dac amp”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Gustard or Schiit more popular in search?
This chart shows how often people search Google for Gustard and Schiit by name. Each line represents a brand's share of searches for all 11 headphone amp and DAC brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schiit, Gustard. The figures are in the table below the chart.
View monthly share of searches table
| Month | FiiO | SMSL | Schiit | iFi | Topping | Chord | Questyle | xDuoo | Gustard | JDS Labs | RME |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.8% | 9.1% | 9.1% | 7.2% | 3.5% | 2.5% | 2.7% | 2.2% | 1.5% | 2.7% | 1.8% |
| Dec 2025 | 58% | 9% | 9% | 7.5% | 3.4% | 2.8% | 2.7% | 2.2% | 1.5% | 2.2% | 1.8% |
| Jan 2026 | 55.9% | 8.9% | 8.9% | 8.6% | 3.4% | 2.8% | 2.7% | 2.2% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 56.9% | 10.3% | 8.4% | 8.1% | 3.4% | 2.6% | 2.5% | 2% | 1.7% | 2% | 2% |
| Mar 2026 | 57.3% | 10.1% | 8.2% | 8% | 3.3% | 3% | 2.5% | 2% | 1.6% | 2% | 2% |
| Apr 2026 | 59.2% | 8.7% | 8.7% | 7.9% | 2.9% | 2.7% | 2.1% | 2.1% | 1.7% | 1.7% | 2.1% |
| May 2026 | 59.8% | 8.6% | 8.6% | 7.8% | 2.8% | 2.3% | 2.6% | 2.1% | 1.7% | 2.1% | 1.7% |
| Jun 2026 | 58.4% | 9.3% | 9.3% | 8.1% | 3.1% | 2.4% | 2.8% | 1.9% | 1.5% | 1.9% | 1.5% |
| Jul 2026 | 62.3% | 8.6% | 8.6% | 6.4% | 2.7% | 2.2% | 2.6% | 1.7% | 1.4% | 2.1% | 1.4% |
| Aug 2026 | 61.1% | 8.7% | 8.7% | 7.5% | 2.9% | 2.2% | 2.6% | 2.1% | 1.4% | 1.7% | 1.2% |
| Sep 2026 | 56.9% | 11% | 8.9% | 9.1% | 3% | 1.9% | 2.7% | 2.2% | 1.4% | 1.8% | 1.2% |
| Oct 2026 | 61.2% | 10.6% | 8.7% | 6.5% | 2.9% | 2.2% | 2.1% | 1.7% | 1.4% | 1.4% | 1.4% |
How has branded search for Gustard and Schiit changed worldwide over the last 12 months?
3 findings
- Schiit was ahead of Gustard in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gustard’s share of searches among headphone amp and DAC brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending October 2026, Schiit’s share of searches among headphone amp and DAC brands worldwide moved from 9.1% to 8.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for headphone amp and DAC brands worldwide in October 2026?
2 changes
In October 2026, Gustard rose from 10th to 9th among headphone amp and DAC brands worldwide.
In October 2026, Schiit rose from 4th to 3rd among headphone amp and DAC brands worldwide.
How are Gustard’s and Schiit’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gustard’s and Schiit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among headphone amp and DAC brands
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