How popular isGustard?
In October 2026, people searched for Gustard by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 1.4% of all global headphone amp and DAC brand searches, placing Gustard ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about headphone amp and DAC brands, Gustard did not appear in any of the answers.
Gustard is the ninth most searched of 11 competitors and not named in the AI answers we collected.
FiiOShare of searches 61.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SMSLShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SchiitShare of searches 8.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
iFiShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
GustardShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top headphone amp and DAC brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gustard did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FiiO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
iFi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Topping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Schiit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chord1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JDS Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RME1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SMSL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Questyle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gustard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone amp and DAC brands
5 answers
Asked ChatGPT
“What's the best headphone amp and DAC for the money?”
Asked ChatGPT
“Which DAC should I buy for my headphones?”
- 1
FiiO
- 1
Asked ChatGPT
“What are the best headphone amp brands?”
Searched Google, AI Overview
“headphone amp”
Searched Google, AI Overview
“dac amp”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Gustard compared with other headphone amp and DAC brands worldwide?
Share of searches by month for FiiO, SMSL, Schiit, iFi, Topping, Chord, Questyle, Gustard. The figures are in the table below the chart.
View monthly share of searches table
| Month | FiiO | SMSL | Schiit | iFi | Topping | Chord | Questyle | xDuoo | Gustard | JDS Labs | RME |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.8% | 9.1% | 9.1% | 7.2% | 3.5% | 2.5% | 2.7% | 2.2% | 1.5% | 2.7% | 1.8% |
| Dec 2025 | 58% | 9% | 9% | 7.5% | 3.4% | 2.8% | 2.7% | 2.2% | 1.5% | 2.2% | 1.8% |
| Jan 2026 | 55.9% | 8.9% | 8.9% | 8.6% | 3.4% | 2.8% | 2.7% | 2.2% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 56.9% | 10.3% | 8.4% | 8.1% | 3.4% | 2.6% | 2.5% | 2% | 1.7% | 2% | 2% |
| Mar 2026 | 57.3% | 10.1% | 8.2% | 8% | 3.3% | 3% | 2.5% | 2% | 1.6% | 2% | 2% |
| Apr 2026 | 59.2% | 8.7% | 8.7% | 7.9% | 2.9% | 2.7% | 2.1% | 2.1% | 1.7% | 1.7% | 2.1% |
| May 2026 | 59.8% | 8.6% | 8.6% | 7.8% | 2.8% | 2.3% | 2.6% | 2.1% | 1.7% | 2.1% | 1.7% |
| Jun 2026 | 58.4% | 9.3% | 9.3% | 8.1% | 3.1% | 2.4% | 2.8% | 1.9% | 1.5% | 1.9% | 1.5% |
| Jul 2026 | 62.3% | 8.6% | 8.6% | 6.4% | 2.7% | 2.2% | 2.6% | 1.7% | 1.4% | 2.1% | 1.4% |
| Aug 2026 | 61.1% | 8.7% | 8.7% | 7.5% | 2.9% | 2.2% | 2.6% | 2.1% | 1.4% | 1.7% | 1.2% |
| Sep 2026 | 56.9% | 11% | 8.9% | 9.1% | 3% | 1.9% | 2.7% | 2.2% | 1.4% | 1.8% | 1.2% |
| Oct 2026 | 61.2% | 10.6% | 8.7% | 6.5% | 2.9% | 2.2% | 2.1% | 1.7% | 1.4% | 1.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 128K | +10.7% | +4.2 points | |
| 2, held 2nd | 10.6% | 22.2K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 8.7% | 18.1K | 0% | -0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.5% | 13.5K | -26.6% | -2.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.9% | 6K | 0% | -0.1 points | |
| 6, moved from 8th to 6th | 2.2% | 4.6K | +17.9% | +0.3 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 2.1% | 4.4K | -18.5% | -0.6 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.7% | 3.6K | -18.2% | -0.4 pointsmoved from 7th to 8th | |
| 9, moved from 10th to 9th | 1.4% | 2.9K | 0% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.4% | 2.9K | -19.4% | -0.4 pointsmoved from 9th to 10th | |
| 11, held 11th | 1.4% | 2.9K | +20.8% | +0.2 points |
1.
FiiO61.2%
Held 1st. 128K estimated branded searches, +10.7% vs prior month. Share +4.2 points.
2.
SMSL10.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Schiit8.7%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
iFi6.5%
Moved from 3rd to 4th. 13.5K estimated branded searches, -26.6% vs prior month. Share -2.6 points.
5.
Topping2.9%
Held 5th. 6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Chord2.2%
Moved from 8th to 6th. 4.6K estimated branded searches, +17.9% vs prior month. Share +0.3 points.
7.
Questyle2.1%
Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
8.
xDuoo1.7%
Moved from 7th to 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
9.
Gustard1.4%
Moved from 10th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.
JDS Labs1.4%
Moved from 9th to 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.
11.
RME1.4%
Held 11th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.
Compare popularity between Gustard and its closest rivals
Every comparison with Gustard
10 comparisons
How has branded search demand for Gustard changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Gustard worldwide fell from 3.6K to 2.9K.
- Across the 12 months ending October 2026, Gustard rose from 11th to 9th among headphone amp and DAC brands worldwide.
How did search popularity change for headphone amp and DAC brands worldwide in October 2026?
6 changes

In October 2026, FiiO gained share of searches among headphone amp and DAC brands worldwide, from 56.9% to 61.2%.

In October 2026, iFi lost share of searches among headphone amp and DAC brands worldwide, from 9.1% to 6.5%.

In October 2026, Questyle lost share of searches among headphone amp and DAC brands worldwide, from 2.7% to 2.1%.

In October 2026, Chord rose from 8th to 6th among headphone amp and DAC brands worldwide.

In October 2026, Gustard rose from 10th to 9th among headphone amp and DAC brands worldwide.

In October 2026, Schiit rose from 4th to 3rd among headphone amp and DAC brands worldwide.
How are Gustard’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Gustard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gustard
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