Griffin vs Roost:Which is more popular by branded search?
In August 2026, Griffin had more branded searches than Roost among laptop stand brands worldwide. Griffin was estimated to have 368K branded searches compared to Roost’s 140, and held a 79.4% Share of Search versus Roost’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Griffin or Roost?
Compare the laptop stand brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Griffin, Roost. The figures are in the table below the chart.
View monthly share of search table
| Month | Griffin | MOFT | Rain Design | Vivo | Nexstand | Roost |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 22.8% | 0.49% | 0.22% | 0.27% | 0.02% |
| Nov 2025 | 82.7% | 16.5% | 0.29% | 0.2% | 0.24% | 0.02% |
| Dec 2025 | 79.6% | 19.4% | 0.42% | 0.28% | 0.28% | 0.01% |
| Jan 2026 | 78.4% | 19.2% | 0.42% | 0.28% | 1.7% | 0.02% |
| Feb 2026 | 79.5% | 19.5% | 0.35% | 0.28% | 0.35% | 0.02% |
| Mar 2026 | 79.6% | 19.5% | 0.34% | 0.28% | 0.28% | 0.02% |
| Apr 2026 | 82.6% | 16.6% | 0.29% | 0.24% | 0.24% | 0.01% |
| May 2026 | 82.6% | 16.6% | 0.35% | 0.24% | 0.24% | 0.02% |
| Jun 2026 | 79.4% | 19.5% | 0.41% | 0.35% | 0.28% | 0.02% |
| Jul 2026 | 79.5% | 19.5% | 0.41% | 0.28% | 0.28% | 0.02% |
| Aug 2026 | 79.4% | 19.5% | 0.41% | 0.35% | 0.28% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Griffin and Roost comparison changed over the last 12 months?
3 findings
- Griffin was ahead of Roost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Griffin’s estimated Share of Search among laptop stand brands worldwide moved from 76.2% to 79.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among laptop stand brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for laptop stand brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Griffin’s and Roost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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