Brandwave

Griffin vs MOFT:Which is searched more?

In August 2026, Griffin had more branded searches than MOFT among laptop stand brands worldwide. Griffin was estimated to have 368K branded searches compared to MOFT’s 90.5K, and held a 79.4% Share of Search versus MOFT’s 19.5%. These are worldwide searches for English-language branded terms.

Share of Search among laptop stand brands worldwide in August 2026Which is more popular in search, Griffin or MOFT?
Griffin79.4%368K searches
vs
MOFT19.5%90.5K searches

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Which is more popular in search, Griffin or MOFT?

Compare the laptop stand brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Griffin and MOFT among laptop stand brands worldwide, by month

Share of Search by month for Griffin, MOFT. The figures are in the table below the chart.

View monthly share of search table
MonthGriffinMOFT
Oct 202576.2%22.8%
Nov 202582.7%16.5%
Dec 202579.6%19.4%
Jan 202678.4%19.2%
Feb 202679.5%19.5%
Mar 202679.6%19.5%
Apr 202682.6%16.6%
May 202682.6%16.6%
Jun 202679.4%19.5%
Jul 202679.5%19.5%
Aug 202679.4%19.5%
Sep 2026——

How has the Griffin and MOFT comparison changed over the last 12 months?

  • Griffin was ahead of MOFT in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Griffin’s estimated Share of Search among laptop stand brands worldwide moved from 76.2% to 79.4%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 11 months ending August 2026, MOFT’s estimated Share of Search among laptop stand brands worldwide moved from 22.8% to 19.5%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for laptop stand brands worldwide in August 2026?

  1. Estimated monthly branded searches for MOFT worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Griffin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Griffin’s and MOFT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Griffin

1 branded search term

  • griffin

MOFT

1 branded search term

  • moft

How the Brand Demand Index is measured

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