Brandwave

Green Toys vs LEGO:Which is more popular?

In October 2026, LEGO had more branded searches than Green Toys among toy brands worldwide. LEGO had about 11.1 million branded searches, while Green Toys had 12,100. LEGO made up 73.5% of all toy brand searches we track, and Green Toys accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about toy brands, LEGO appeared in three of the four answers and Green Toys in none.

Among toy brands worldwide in October 2026

Who do people search for more?

LEGO, about 917 searches for every 1 for Green Toys

LEGO 11.1M searchesGreen Toys 12.1K searches

Who does AI mention more?

LEGO, mentioned in 3 of 4 answers, Green Toys in 0

LEGO in 3 of 4Green Toys in 0 of 4

Who does AI recommend more?

LEGO, the only one of the two named

LEGO first in 3Green Toys never named

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Top toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, LEGO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Green Toys did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Melissa & Doug1st
  2. LEGO2nd
  3. Fisher-Price3rd
  4. Playmobil4th
  5. MAGNA-TILES5th
  6. Learning Resources6th
  7. Hape7th
  8. Barbie8th
  9. Hasbro9th
  10. +2 more
  11. Green Toys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Melissa & Doug4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LEGO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher-Price3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playmobil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAGNA-TILES2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hape2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Learning Resources2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barbie1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hasbro1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Green Toys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about toy brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Green Toys or LEGO more popular in search?

This chart shows how often people search Google for Green Toys and LEGO by name. Each line represents a brand's share of searches for all 12 toy brands we track, month by month, from English-language searches worldwide.

Green Toys and LEGO among toy brands worldwide, by month

Share of searches by month for LEGO, Green Toys. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBarbiePlaymobilMAGNA-TILESFisher-PriceVTechHasbroHapeSpin MasterGreen ToysLearning ResourcesMelissa & Doug
Nov 202575.3%10.2%6.8%2.5%2%1.6%0.91%0.27%0.27%0.07%0.08%0.05%
Dec 202577.4%10.4%5.7%2.1%1.7%1.3%0.76%0.23%0.28%0.06%0.05%0.04%
Jan 202679.9%10.8%4%1.2%1.4%1.1%0.97%0.24%0.29%0.05%0.03%0.03%
Feb 202675.5%12.4%5.6%1.7%1.4%1.3%1.4%0.28%0.34%0.07%0.08%0.04%
Mar 202673.2%14.8%5.4%1.6%1.6%1.2%1.3%0.33%0.33%0.08%0.04%0.04%
Apr 202673.4%14.8%5.4%1.3%1.6%1.2%1.3%0.33%0.33%0.07%0.04%0.04%
May 202676.3%12.6%4.6%1.1%1.7%1.3%1.4%0.34%0.51%0.07%0.04%0.04%
Jun 202676.9%12.7%4.7%1.1%1.4%1.2%1.4%0.28%0.28%0.07%0.04%0.03%
Jul 202676%12.5%4.6%1.4%1.7%1.4%1.7%0.28%0.34%0.08%0.05%0.04%
Aug 202675.2%12.4%5.6%1.7%1.7%1.3%1.4%0.27%0.34%0.08%0.04%0.04%
Sep 202675.2%12.4%5.6%1.7%1.7%1.3%1.4%0.27%0.34%0.08%0.05%0.04%
Oct 202673.5%12.1%6.6%2.4%1.6%1.5%1.3%0.33%0.33%0.08%0.05%0.05%

How has branded search for Green Toys and LEGO changed worldwide over the last 12 months?

3 findings
  • LEGO was ahead of Green Toys in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Green Toys’ share of searches among toy brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending October 2026, LEGO’s share of searches among toy brands worldwide moved from 75.3% to 73.5%, and its estimated monthly branded searches moved from 16.6M to 11.1M.

How did search popularity change for toy brands worldwide in October 2026?

2 changes

  1. In October 2026, LEGO lost share of searches among toy brands worldwide, from 75.2% to 73.5%.

  2. Estimated monthly branded searches for Green Toys worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026.

How are Green Toys’ and LEGO’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Green Toys’ and LEGO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Green Toys

1 branded search term

  • green toys

LEGO

1 branded search term

  • lego

How the Brand Demand Index is measured

Other head-to-heads among toy brands

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