Brandwave

Green Mountain Coffee Roasters vs Illy:Which is more popular?

In September 2026, Illy had more branded searches than Green Mountain Coffee Roasters among coffee pod brands worldwide. Illy had about 135,000 branded searches, while Green Mountain Coffee Roasters had 14,800. Illy made up 0.38% of all coffee pod brand searches we track, and Green Mountain Coffee Roasters accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, Green Mountain Coffee Roasters appeared in four of the five answers and Illy in none.

Among coffee pod brands worldwide in September 2026

Who do people search for more?

Illy, about 9 searches for every 1 for Green Mountain Coffee Roasters

Illy 135K searchesGreen Mountain Coffee Roasters 14.8K searches

Who does AI mention more?

Green Mountain Coffee Roasters, mentioned in 4 of 5 answers, Illy in 0

Green Mountain Coffee Roasters in 4 of 5Illy in 0 of 5

Who does AI recommend more?

Green Mountain Coffee Roasters, the only one of the two named

Green Mountain Coffee Roasters first in 4Illy never named

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Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Green Mountain Coffee Roasters was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Illy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Nespresso2nd
  3. Green Mountain Coffee Roasters3rd
  4. Starbucks4th
  5. The Original Donut Shop5th
  6. Lavazza6th
  7. Dolce Gusto–
  8. Illy–
  9. L'OR–
  10. Grind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'OR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee pod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Green Mountain Coffee Roasters or Illy more popular in search?

This chart shows how often people search Google for Green Mountain Coffee Roasters and Illy by name. Each line represents a brand's share of searches for all ten coffee pod brands we track, month by month, from English-language searches worldwide.

Green Mountain Coffee Roasters and Illy among coffee pod brands worldwide, by month

Share of searches by month for Illy, Green Mountain Coffee Roasters. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksNespressoDolce GustoPeet's CoffeeLavazzaIllyL'ORGreen Mountain Coffee RoastersGrindThe Original Donut Shop
Oct 202589.1%6.6%2%1.1%0.72%0.32%0.26%0.04%<0.01%<0.01%
Nov 202588.2%7.9%1.9%0.87%0.58%0.26%0.21%0.03%<0.01%<0.01%
Dec 202589.8%6.6%1.6%0.89%0.59%0.27%0.22%0.03%<0.01%<0.01%
Jan 202686.6%7.8%2.3%1.6%0.86%0.47%0.31%0.05%<0.01%<0.01%
Feb 202685.3%9.4%2.3%1.3%0.85%0.46%0.31%0.05%<0.01%<0.01%
Mar 202684.7%9.3%2.8%1.3%1%0.46%0.38%0.05%<0.01%<0.01%
Apr 202684.9%9.4%2.8%1.3%0.84%0.46%0.38%0.04%<0.01%<0.01%
May 202684.6%9.3%2.8%1.5%0.84%0.46%0.38%0.04%<0.01%<0.01%
Jun 202685%9.4%2.8%1.3%0.69%0.46%0.38%0.04%<0.01%<0.01%
Jul 202686.4%7.8%2.8%1.3%0.86%0.38%0.38%0.04%<0.01%<0.01%
Aug 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%
Sep 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%

How has the Green Mountain Coffee Roasters and Illy comparison changed over the last 12 months?

3 findings

How did search popularity change for coffee pod brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Green Mountain Coffee Roasters worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Green Mountain Coffee Roasters’ and Illy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Green Mountain Coffee Roasters

1 branded search term

  • green mountain coffee

Illy

1 branded search term

  • illy

How the Brand Demand Index is measured

Other head-to-heads among coffee pod brands

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