Grainger vs ProChoice:Which is searched more?
In September 2026, Grainger had more branded searches than ProChoice among PPE and safety gear suppliers worldwide. Grainger had about 1.2 million branded searches, while ProChoice had 3,600. Grainger made up 78% of all PPE and safety gear supplier searches we track, and ProChoice accounted for 0.23%. These are worldwide searches for English-language branded terms.
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Is Grainger or ProChoice more popular in search?
Compare the ppe and safety gear suppliers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Grainger, ProChoice. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grainger | Fastenal | Steel Blue | MSC Industrial Supply | Total Safety | ProChoice |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 18.5% | 3.7% | 1.7% | 0.74% | 0.27% |
| Nov 2025 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.33% |
| Dec 2025 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.27% |
| Jan 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Feb 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Mar 2026 | 74.7% | 18.4% | 4.5% | 1.4% | 0.74% | 0.22% |
| Apr 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| May 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
| Jun 2026 | 75.3% | 18.6% | 3.7% | 1.4% | 0.75% | 0.22% |
| Jul 2026 | 78.1% | 15.8% | 3.9% | 1.4% | 0.63% | 0.19% |
| Aug 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
| Sep 2026 | 78% | 15.7% | 3.9% | 1.4% | 0.77% | 0.23% |
How has the Grainger and ProChoice comparison changed over the last 12 months?
3 findings
- Grainger was ahead of ProChoice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grainger’s share of searches among PPE and safety gear suppliers worldwide moved from 75.1% to 78%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, ProChoice’s share of searches among PPE and safety gear suppliers worldwide moved from 0.27% to 0.23%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for PPE and safety gear suppliers worldwide in September 2026?
1 change
Estimated monthly branded searches for ProChoice worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grainger’s and ProChoice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among PPE and safety gear suppliers
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