Brandwave

Graham Farish vs Walthers:Which is more popular?

In October 2026, Walthers had more branded searches than Graham Farish among model railway brands worldwide. Walthers had about 6,400 branded searches, while Graham Farish had 1,600. Walthers made up 3.2% of all model railway brand searches we track, and Graham Farish accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about model railway brands, neither Graham Farish nor Walthers appeared in any of the five answers.

Among model railway brands worldwide in October 2026

Who do people search for more?

Walthers, about 4 searches for every 1 for Graham Farish

Walthers 6.4K searchesGraham Farish 1.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Graham Farish in 0 of 5Walthers in 0 of 5

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Top model railway brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Graham Farish nor Walthers showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kato1st
  2. Bachmann2nd
  3. Hornby3rd
  4. Marklin4th
  5. Roco5th
  6. PIKO6th
  7. Athearn7th
  8. Atlas Model Railroad8th
  9. +3 more
  10. Walthers–
  11. Graham Farish–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bachmann4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hornby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marklin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Athearn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PIKO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lionel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas Model Railroad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Walthers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Graham Farish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about model railway brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Graham Farish or Walthers more popular in search?

This chart shows how often people search Google for Graham Farish and Walthers by name. Each line represents a brand's share of searches for all 15 model railway brands we track, month by month, from English-language searches worldwide.

Graham Farish and Walthers among model railway brands worldwide, by month

Share of searches by month for Walthers, Graham Farish. The figures are in the table below the chart.

View monthly share of searches table
MonthHornbyMTHLionelMarklinBachmannRapido TrainsAthearnKatoWalthersAtlas Model RailroadRocoGraham FarishPecoPIKOFleischmann
Nov 202528.8%10.5%26.3%8.6%7.1%4.7%3%2.8%3.3%2.1%0.66%0.6%0.55%0.51%0.36%
Dec 202526.4%9.7%27.3%9.7%7.9%4.3%3.4%3.1%3.4%1.9%0.61%0.7%0.59%0.55%0.39%
Jan 202633.4%12.2%16.7%10%6.7%4.5%4.1%3.1%3.6%2.4%0.86%0.7%0.73%0.59%0.47%
Feb 202629.7%16.3%14.9%8.9%7.3%4.9%4.7%3.5%4%2.7%0.73%0.79%0.67%0.49%0.51%
Mar 202629.7%16.2%15.7%8.9%5.9%5.9%3.8%3.9%4%2.6%0.68%0.93%0.69%0.43%0.51%
Apr 202631.4%17.2%14.3%9.4%6.3%5.1%3.8%3.7%3.6%2.3%0.77%0.83%0.55%0.46%0.41%
May 202631.9%17.4%13%9.5%6.4%5.2%3.8%3.7%3.7%2.3%0.72%0.84%0.48%0.46%0.52%
Jun 202633.5%15%13.7%10%6.7%5.5%3.3%3.4%3.7%2.4%0.61%0.72%0.51%0.49%0.47%
Jul 202632.8%14.7%15.6%8%6.6%5.4%4%3.5%3.6%2.9%0.8%0.7%0.56%0.48%0.46%
Aug 202630.5%16.7%14.5%9.1%7.5%5%3.4%3.6%3.8%2.7%0.8%0.81%0.69%0.5%0.56%
Sep 202631.8%17.4%13.8%9.5%6.4%5.2%3.6%3.6%3.9%1.9%0.67%0.84%0.57%0.53%0.42%
Oct 202630%16.4%15%11%6%6%3.4%3.4%3.2%2.2%0.94%0.79%0.66%0.64%0.49%

How has branded search for Graham Farish and Walthers changed worldwide over the last 12 months?

3 findings

How did search popularity change for model railway brands worldwide in October 2026?

2 changes

  1. In October 2026, Walthers lost share of searches among model railway brands worldwide, from 3.9% to 3.2%.

  2. In October 2026, Graham Farish fell from 11th to 12th among model railway brands worldwide.

How are Graham Farish’s and Walthers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Graham Farish’s and Walthers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graham Farish

1 branded search term

  • graham farish

Walthers

2 branded search terms

  • walthers model railroad
  • walthers trains

How the Brand Demand Index is measured

Other head-to-heads among model railway brands

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