Brandwave

Graham Farish vs Peco:Which is more popular?

In October 2026, Graham Farish had more branded searches than Peco among model railway brands worldwide. Graham Farish had about 1,600 branded searches, while Peco had 1,340. Graham Farish made up 0.79% of all model railway brand searches we track, and Peco accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about model railway brands, neither Graham Farish nor Peco appeared in any of the five answers.

Among model railway brands worldwide in October 2026

Who do people search for more?

Graham Farish, about 19% more searches than Peco

Graham Farish 1.6K searchesPeco 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Graham Farish in 0 of 5Peco in 0 of 5

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Top model railway brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Graham Farish nor Peco showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kato1st
  2. Bachmann2nd
  3. Hornby3rd
  4. Marklin4th
  5. Roco5th
  6. PIKO6th
  7. Athearn7th
  8. Atlas Model Railroad8th
  9. +4 more
  10. Graham Farish–
  11. Peco–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bachmann4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hornby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marklin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Athearn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PIKO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lionel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas Model Railroad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Graham Farish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about model railway brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Graham Farish or Peco more popular in search?

This chart shows how often people search Google for Graham Farish and Peco by name. Each line represents a brand's share of searches for all 15 model railway brands we track, month by month, from English-language searches worldwide.

Graham Farish and Peco among model railway brands worldwide, by month

Share of searches by month for Graham Farish, Peco. The figures are in the table below the chart.

View monthly share of searches table
MonthHornbyMTHLionelMarklinBachmannRapido TrainsAthearnKatoWalthersAtlas Model RailroadRocoGraham FarishPecoPIKOFleischmann
Nov 202528.8%10.5%26.3%8.6%7.1%4.7%3%2.8%3.3%2.1%0.66%0.6%0.55%0.51%0.36%
Dec 202526.4%9.7%27.3%9.7%7.9%4.3%3.4%3.1%3.4%1.9%0.61%0.7%0.59%0.55%0.39%
Jan 202633.4%12.2%16.7%10%6.7%4.5%4.1%3.1%3.6%2.4%0.86%0.7%0.73%0.59%0.47%
Feb 202629.7%16.3%14.9%8.9%7.3%4.9%4.7%3.5%4%2.7%0.73%0.79%0.67%0.49%0.51%
Mar 202629.7%16.2%15.7%8.9%5.9%5.9%3.8%3.9%4%2.6%0.68%0.93%0.69%0.43%0.51%
Apr 202631.4%17.2%14.3%9.4%6.3%5.1%3.8%3.7%3.6%2.3%0.77%0.83%0.55%0.46%0.41%
May 202631.9%17.4%13%9.5%6.4%5.2%3.8%3.7%3.7%2.3%0.72%0.84%0.48%0.46%0.52%
Jun 202633.5%15%13.7%10%6.7%5.5%3.3%3.4%3.7%2.4%0.61%0.72%0.51%0.49%0.47%
Jul 202632.8%14.7%15.6%8%6.6%5.4%4%3.5%3.6%2.9%0.8%0.7%0.56%0.48%0.46%
Aug 202630.5%16.7%14.5%9.1%7.5%5%3.4%3.6%3.8%2.7%0.8%0.81%0.69%0.5%0.56%
Sep 202631.8%17.4%13.8%9.5%6.4%5.2%3.6%3.6%3.9%1.9%0.67%0.84%0.57%0.53%0.42%
Oct 202630%16.4%15%11%6%6%3.4%3.4%3.2%2.2%0.94%0.79%0.66%0.64%0.49%

How has branded search for Graham Farish and Peco changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Peco took it in January 2026, Graham Farish took it in February 2026.
  • Across the 12 months ending October 2026, Graham Farish’s share of searches among model railway brands worldwide moved from 0.6% to 0.79%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending October 2026, Peco’s share of searches among model railway brands worldwide moved from 0.55% to 0.66%, and its estimated monthly branded searches moved from 1.7K to 1.3K.

How did search popularity change for model railway brands worldwide in October 2026?

2 changes

  1. In October 2026, Graham Farish fell from 11th to 12th among model railway brands worldwide.

  2. Estimated monthly branded searches for Peco worldwide fell 23% over 12 measured months, from 1.7K to 1.3K in October 2026.

How are Graham Farish’s and Peco’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Graham Farish’s and Peco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graham Farish

1 branded search term

  • graham farish

Peco

2 branded search terms

  • peco model railway
  • peco track

How the Brand Demand Index is measured

Other head-to-heads among model railway brands

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