GoTo Webinar vs ON24:Which is more popular?
In September 2026, ON24 had more branded searches than GoTo Webinar among webinar platforms worldwide. ON24 had about 18,100 branded searches, while GoTo Webinar had 12,100. ON24 made up 3.8% of all webinar platform searches we track, and GoTo Webinar accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about webinar platforms, GoTo Webinar and ON24 each appeared in three of the five answers. GoTo Webinar and ON24 were each mentioned first in two of the four answers that named either.
Who do people search for more?
ON24, about 50% more searches than GoTo Webinar
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top webinar platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GoTo Webinar was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ON24 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GoTo Webinar and ON24 were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Demio1st
Livestorm2nd
Zoom Webinars3rd
WebinarJam4th- ON245th
- GoTo Webinar6th
Crowdcast7th
eWebinar8th
Riverside9th
StreamYard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoom Webinars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WebinarJam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Demio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Livestorm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ON243 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoTo Webinar3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crowdcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- eWebinar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Riverside1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- StreamYard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about webinar platforms
5 answers
Asked ChatGPT
“Which webinar platform should I use?”
Asked ChatGPT
“What are the best webinar platforms?”
Asked ChatGPT
“What's the best webinar platform for live marketing events?”
Searched Google, AI Overview
“webinar platform”
Searched Google, AI Overview
“webinar software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GoTo Webinar or ON24 more popular in search?
This chart shows how often people search Google for GoTo Webinar and ON24 by name. Each line represents a brand's share of searches for all ten webinar platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ON24, GoTo Webinar. The figures are in the table below the chart.
View monthly share of searches table
| Month | StreamYard | Zoom Webinars | ON24 | WebinarJam | Demio | Livestorm | GoTo Webinar | Crowdcast | eWebinar | Riverside |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72% | 5.3% | 5.3% | 5.3% | 3.6% | 4.5% | 2.9% | 0.71% | 0.31% | 0.09% |
| Nov 2025 | 75.4% | 4.5% | 4.5% | 4.5% | 3.1% | 3.8% | 3% | 0.6% | 0.33% | 0.1% |
| Dec 2025 | 79% | 3.9% | 4.8% | 3.9% | 2.7% | 2.7% | 2.1% | 0.53% | 0.34% | 0.08% |
| Jan 2026 | 75% | 5.5% | 4.5% | 4.5% | 3.1% | 3.8% | 2.5% | 0.6% | 0.33% | 0.12% |
| Feb 2026 | 76.3% | 5.6% | 3.8% | 3.8% | 3.2% | 3.9% | 2.5% | 0.62% | 0.33% | 0.1% |
| Mar 2026 | 74.1% | 5.5% | 4.5% | 4.5% | 3.8% | 3.8% | 3% | 0.59% | 0.32% | 0.12% |
| Apr 2026 | 79.8% | 4.8% | 3.2% | 3.2% | 2.7% | 3.3% | 2.1% | 0.44% | 0.28% | 0.1% |
| May 2026 | 78.1% | 4.7% | 3.8% | 3.1% | 4% | 3.2% | 2.1% | 0.52% | 0.28% | 0.13% |
| Jun 2026 | 77.3% | 5.7% | 3.8% | 3.8% | 3.2% | 3.2% | 2.1% | 0.52% | 0.27% | 0.12% |
| Jul 2026 | 80.4% | 4.9% | 4% | 3.2% | 2.7% | 2.2% | 1.8% | 0.43% | 0.22% | 0.13% |
| Aug 2026 | 80.2% | 4.8% | 3.9% | 3.2% | 3.3% | 1.8% | 1.8% | 0.54% | 0.22% | 0.13% |
| Sep 2026 | 77% | 5.7% | 3.8% | 3.8% | 3.2% | 3.2% | 2.5% | 0.52% | 0.21% | 0.12% |
How has the GoTo Webinar and ON24 comparison changed over the last 12 months?
3 findings
- ON24 was ahead of GoTo Webinar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoTo Webinar’s share of searches among webinar platforms worldwide moved from 2.9% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, ON24’s share of searches among webinar platforms worldwide moved from 5.3% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for webinar platforms worldwide in September 2026?
2 changes
In September 2026, GoTo Webinar gained share of searches among webinar platforms worldwide, from 1.8% to 2.5%.
Estimated monthly branded searches for ON24 worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GoTo Webinar’s and ON24’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoTo Webinar
1 branded search term
- goto webinar
ON24
1 branded search term
- on24
Other head-to-heads among webinar platforms
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