Brandwave

Gorilla Ladders vs Youngman:Which is more popular by branded search?

In August 2026, Gorilla Ladders had more branded searches than Youngman among ladders and steps worldwide. Gorilla Ladders was estimated to have 27.1K branded searches compared to Youngman’s 1K, and held a 5.5% Share of Search versus Youngman’s 0.2%. These are worldwide searches for English-language branded terms.

Share of Search among ladders and steps worldwide in August 2026Which is more popular in search, Gorilla Ladders or Youngman?
Gorilla Ladders5.5%27.1K searches
vs
Youngman0.2%1K searches

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Which is more popular in search, Gorilla Ladders or Youngman?

Compare the ladders and steps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gorilla Ladders and Youngman among ladders and steps worldwide, by month

Share of Search by month for Gorilla Ladders, Youngman. The figures are in the table below the chart.

View monthly share of search table
MonthLouisvilleLittle GiantGorilla LaddersWernerBaileyYoungman
Oct 202573.6%14.8%5.4%5.4%0.58%0.2%
Nov 202583.6%9.2%4.1%2.8%0.29%0.1%
Dec 202570.4%17.3%6.3%5.2%0.56%0.17%
Jan 202677.2%12.7%4.7%4.7%0.61%0.18%
Feb 202673.5%14.8%5.4%5.4%0.71%0.21%
Mar 202678.6%12.9%3.9%3.9%0.51%0.17%
Apr 202674.3%14.9%5.5%4.5%0.59%0.18%
May 202674.2%14.9%5.5%4.5%0.73%0.18%
Jun 202674.2%14.9%5.5%4.5%0.73%0.18%
Jul 202677%12.7%5.7%3.8%0.75%0.18%
Aug 202674.1%14.9%5.5%4.5%0.89%0.2%
Sep 2026——————

How has the Gorilla Ladders and Youngman comparison changed over the last 12 months?

  • Gorilla Ladders was ahead of Youngman in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gorilla Ladders’ estimated Share of Search among ladders and steps worldwide moved from 5.4% to 5.5%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 11 months ending August 2026, Youngman’s estimated Share of Search among ladders and steps worldwide held steady at 0.2%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for ladders and steps worldwide in August 2026?

Neither Gorilla Ladders nor Youngman moved beyond provider rounding among ladders and steps in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gorilla Ladders’ and Youngman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Ladders

1 branded search term

  • gorilla ladders

Youngman

1 branded search term

  • youngman ladders

How the Brand Demand Index is measured

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